Trends and Future Directions for the High Performing District Sales Manager: A Comparative View from 2007 and 2009  The district sales manager (DM) is the cornerstone of sales force effectiveness and high performance... (ID PSM-247) Companies Profiled: Actelion, Schering-Plough, Sanofi-aventis, Shire, more ... Price: $6500.00

Educating the Marketplace to Support Successful Diabetes Product Launches  The bio-pharmaceutical marketplace – inculding the diabetes therapeutic area – continues to evolve as new medicines and technologies create valuable market opportunities... (ID PSM-246) Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ... Price: $8000.00

The Future of Market Research: Challenges And Changes In A Core Pharmaceutical Function  This comprehensive research by Best Practices, LLC will enable managers to understand the future prospects of the market research function and its applications... (ID PSM-245) Companies Profiled: 3M Pharmaceuticals, Adler Life Sciences, LLC, Abbott, more ... Price: $4100.00

Collaborating with Patient Advocacy Groups to Educate the Marketplace  Strong relationships with advocacy groups are fundamental for educating the public on most recent medical happenings, especially on socially-sensitive conditions and treatment options... (ID PSM-242) Companies Profiled: Abbott Laboratories, Baxter Healthcare, Solvay Pharmaceuticals, Vital Therapies, more ... Price: $6500.00

Managed Care Pull-Through Excellence: From Formulary Access to Increased Market Share  Winning a favorable managed care formulary position can be a Herculean task for pharmaceutical companies today, but successful brand leaders know that position alone doesn’t guarantee increased market share... (ID SM-187) Companies Profiled: Abbott, Bayer Healthcare, Johnson & Johnson, GlaxoSmithKline , more ... Price: $7000.00

Shaping the Marketplace to Support Successful Oncology Product Launches: Tactics for Educating KOLs, Physicians, Patients and Payers  The bio-pharmaceutical marketplace – and the oncology therapeutic area in particular – continues to evolve as new medicines and technologies create valuable market opportunities... (ID PSM-243) Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ... Price: $8000.00

Best Practices for Internal Communications Regarding Brands & Disease State  When a promising new pharmaceutical product fails to meet expectations, poor brand communications may be a contributing cause... (ID POP-229) Companies Profiled: Abbott Laboratories, Sanofi-aventis, Actelion, Boehringer Ingelheim, more ... Price: $7400.00

Medical Affairs Resources, Structures & Trends  Charged with building and maintaining physician relationships, pharmaceutical Medical Affairs organizations typically oversee several important functions -- including publications, KOL programs, grants and medical education (CME) -- that have been impacted in recent years by a call for increased transparency... (ID POP-228) Companies Profiled: Amgen, Astellas, AstraZeneca Pharmaceuticals, Bayer Schering AG, more ... Price: $4100.00

Using Public Relations to Launch, Grow and Extend Your Brands  Savvier consumers and competition from generic drugs have made commercial success, whether at market entry or during brand maturity, more elusive... (ID SM-181) Companies Profiled: Abbott, AstraZeneca, AtheroGenics, Boehringer Ingelheim, more ... Price: $6800.00

Featured Reports

Launching Pharmaceutical Megabrands: Best Practices in Marketing Blockbusters  The findings in this Best Practices Benchmarking® Report will enable pharmaceutical executives to understand the winning strategies, practices, team structures and investment patterns that distinguish successful new product development and marketing planning... (ID SM-124) Companies Profiled: Abbott Laboratories, Sanofi-aventis, Bristol-Myers Squibb, Amgen, more ... Price: $7962.00

Pharmaceutical New Product Commercialization: Preparing for Market Success  Long and costly product development cycles make it essential for pharmaceutical companies to maximize limited staff and resources to the development of compounds with the greatest potential market value... (ID SM-176) Companies Profiled: Abbott, Allergan, Alexion Pharmaceuticals, Altus Biologics, more ... Price: $7795.00

Best Practices in Global Pharmaceutical Launches  Discover how the world's leading pharmaceutical companies develop global launch strategies, manage launch teams, cultivate thought leader support, integrate marketing activities, and conduct a host of other critical launch activities... (ID SM-120) Companies Profiled: Merck, Sanofi-aventis, Eli Lilly, Wyeth, more ... Price: $7000.00

Medical Affairs Excellence: Structuring, Aligning and Funding for Global Success  In today's challenging healthcare environment, medical affairs' role has become even more crucial to pharmaceutical companies' success... (ID OP-97) Companies Profiled: Amgen, Sanofi-aventis, Eli Lilly, AstraZeneca, more ... Price: $4725.00

Best Practices in Designing Effective Brand Teams: Brand Governance and Brand Team Management  "Designing Effective Brand Teams: Brand Governance and Brand Team Management" explores how high-performing brand teams coordinate, communicate, and execute critical activities to drive brand growth... (ID PSM-221) Companies Profiled: Abbott, Alcon Laboratories, Amylin, Baxter, more ... Price: $3495.00

Contact Us

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For more information on Best Practices, LLC Benchmarking Reports, please contact:

Cameron Tew, Manager, Publishing and Research Operations
(919) 403-0251 ext. 246
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