Strategic alliances, partnerships and co-promotions can bolster a company’s product portfolio and increase shareholder value. Still, to convert a business deal into a profitable partnership, companies must look beyond the financials. But what are the key business drivers of successful alliances, partnerships and co-promotions?
The answers to this question form the core of Best Practices, LLC’s Alliances, Partnerships and Co-promotions reports. Through benchmark surveys and interviews of successful deal-makers, our co-promotion reports provide alliance management best practices across key areas including:
- Strategic alignment
- Cultural fit
- Team coordination
- And relationship management
In addition to exploring alliances within the life science industries, our benchmarking reports
also focus on how to create winning partnerships across these industries.
To fulfill the requirements of its growing strategic role, the Alliances & Partnerships function needs to continuously re-invent itself by optimizing its overall capabilities, including:
- Deal Making
- Launch and Pre-Launch Activities
- Marketing Management
- Relationship Management
- Sales Management