Press Releases




We invite you to browse through our recent press releases.

For more information Contact Cameron Tew email:ctew@best-in-class.com


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2015

Current Trends & Innovative Activities in Pharmaceutical Digital Marketing
Digital marketing for strategic commercial initiatives is not entirely comprehended within the pharmaceutical industry due to the constant change in trends and various behaviors from consumers. Despite this, organizations are increasingly dipping their toes into the digital marketing tidewaters to interact with their customers.
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New Benchmarking Study: Creating High Impact Strategic Briefings for Pharmaceutical Company Leadership
One of the marks of a successful pharmaceutical company is how well it informs senior leadership about strategic opportunities and challenges in the marketplace. With the velocity of business ever increasing, market intelligence and analytics leaders are regularly challenged to develop executive briefing templates that are clear, concise and impactful. One-page templates are a kind of "Holy Grail" for briefing senior leadership, operating committees and Boards of Directors.
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New Study Presents Tactics and Insights on How to Effectively Globalize Medical Science Liaison Programs in the Pharmaceutical Industry
Pharmaceutical companies today rely heavily on Medical Science Liaisons (MSLs) and other Field-Based Medical Specialists (FBMS) to build and strengthen vital relationships with physicians, key opinion leaders, and thought leaders in critical therapeutic areas.
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Current and Future Trends in Physician E-Sampling Programs for the Pharmaceutical Industry
Physician E-sampling is becoming well established across many companies and therapeutic areas, and has become a key marketing sales tactic in recent years. However, some organizations are still slow to fully adopt E-sampling as a supplement to traditional sampling.
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Expediting the Pharmaceutical Market Research Process for Faster Insights
Delays in the launch and execution of critical market research projects can slow down the decision-making process, resulting in missed opportunities and increased costs. It is, therefore, absolutely critical for biopharmaceutical companies to develop a tactical approach to expedite the market research approval process for quicker and more meaningful insights.
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Communicating the Value of Medical Affairs within Medical Device Companies
The Medical Affairs function has steadily grown into one of the most vital functions for the Medical Device industry. While the importance of the function is recognized, leaders often struggle with communicating the value of the function to key internal stakeholders.
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Report Details Key Lifecycle Management Strategies Utilized by the Pharmaceutical Industry to Maximize the Potential of Mature Brands
With expiring patents and thin pipelines, pharmaceutical companies are increasingly focused on Lifecycle Management planning to make the most of each brand at every stage of its life, including the somewhat neglected back end. More than ever, executives seek to understand what strategies are most effective for extending the commercial life of their mature products.
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Optimizing the Managed Markets Function to Ensure Effective Payer Interactions
Commercial and government payers can play a key role in the success or failure of pharmaceutical products. As a result, the importance of the managed markets function – the role that serves as the interface between pharma and payers - has grown considerably and pharmaceutical organizations are seeking ways to optimize this critical function.
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Transforming Biopharmaceutical Clinical Trial Strategies for Success in a Global Marketplace
Pharmaceutical companies in North America and Europe have recently been faced with two major concerns: clinical costs are continuing to rise and sales are either rising a little or not at all. Although mature markets still represent a majority of sales, emerging markets organizations are experiencing lower clinical costs and rapidly rising sales.
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Best Practices in Building World-Class Consumer & Over-the-Counter Call Centers
In today's ever-changing marketplace, call centers must meet the needs of customers who are increasingly mobile, increasingly connected, and increasingly impatient with slow service. The need to support a growing variety of customer interaction channels and tools is driving call centers to explore new areas of technology, including social media.
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Consumers Forcing Pharmaceutical Industry to Shift its Marketing Focus from Products to Patients
Physicians and payers alone do not contribute to product success in the biopharmaceutical market. Patients are better informed and getting increasingly involved in the process of selecting and switching therapies. This shift in power is reshaping the healthcare marketplace and is pushing marketers' efforts toward patient-focused marketing.
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New Report Benchmarks Critical Biopharmaceutical Quality & CAPA Processes
A well-defined CAPA system is essential for any biopharmaceutical company to drive quality improvements across the organization. Hence, it is imperative for biopharmaceutical organizations to measure the effectiveness of their CAPA processes to identify potential areas of improvement in their quality function.
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New Study Presents Current Service and Cost Benchmarks for Corporate Libraries and Information Centers
Corporate libraries and information centers are under increasing pressure in today's environment of shrinking business resources. To meet those pressures, libraries and information centers need to demonstrate their value to their organization. That means library leaders need to know whether their activities are cost effective and whether they are spending in the areas that have the greatest impact for their customers.
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Navigating the New Pharmaceutical Product Marketplace: Launch Lessons from Sovaldi
The hepatitis C treatment Sovaldi had all the marketplace ingredients for blockbuster status when it was approved by the FDA in December 2013. The first all-oral hepatitis C treatment, Sovaldi's elevated cure rate, its short dosing period, and the promise of less severe side effects for many hepatitis C patients propelled the drug to $2.3 billion in its first quarter on the market.
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New Study Examines Advisory Board Effectiveness for Mid-Sized Pharmaceutical Organizations
An advisory board is a valuable asset for pharmaceutical organizations as they seek informed guidance on a variety of business issues, from drug development to marketing. As they seek to grow their business, leaders of mid-sized pharmaceutical companies need to ensure they structure their advisory boards appropriately and invest optimal resources.
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Medical Affairs Role in Thought Leader Education is Key Success Factor for New Product Launches in the Pharmaceutical Industry
New product launches are critical events for the pharmaceutical industry. Because of its leading role in educating thought leaders about new products, Medical Affairs is one of the functions that can heavily influence how well a new therapy performs at launch.
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Leveraging Employee Insights to Produce Cutting-Edge Market Research
Leading organizations have increasingly started utilizing their own employees to capture critical product and market insights in internal market research studies. While there are many benefits to employee-based studies, it is essential for executives to fully understand how to leverage their own internal employees to capture critical business-related insights.
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Best Practices in Creating High-Value Competitive Intelligence Functions in the Healthcare Marketplace
The Competitive Intelligence (CI) function helps companies to make better decisions, anticipate threats, plan effectively in a rapidly-changing marketplace, and avoid corporate risk. Despite this, the true value of the CI function is still poorly understood by senior leadership in many companies.
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Understanding Payer Decision-Making is Key for Future Growth in Pharmaceutical Industry
The U.S. Supreme Court's ruling this week in support of the Affordable Care Act was good news for the health insurance industry. If the court had ruled against the government, insurers were at risk of losing millions of customers.
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Benchmarking Study Outlines How Effective Utilization of the iPad can Enhance Pharmaceutical Industry Interactions with Payers
Biopharmaceutical and medical device companies find it increasingly challenging to deliver exceptional services to the critical payer sector. In response, the managed markets function within the life sciences industry is turning to new technologies to enhance its payer interactions.
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Best Practices in Building Strong Medical Affairs Capabilities in the Changing Healthcare Environment
As the importance of Medical Affairs continues to grow and the marketplace evolves, understanding how companies Medical Affairs functions are adapting to the changing healthcare environment is essential for overall organizational success.
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Best Practices in Building a World-Class Call Center in North America's Current Healthcare Environment
In today's complex and demanding marketplace, it is challenging for call centers to maintain high performance. As customer's needs change, and in order to support a growing variety of customer interaction channels, leading call centers are examining ways to modernize their technology and expand their connectivity options.
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Optimizing the Mix of Market Research Activities in the Pharmaceutical Industry to Provide Value to Internal Leaders
Market research groups within the pharmaceutical sector typically rely on both tracking research and insight research projects to inform brand and other functional leaders within their organization. Different functional groups within biopharmaceutical companies utilize these research approaches to guide their strategies for increasing top-line growth as well as market position.
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Study Uncovers Inntiovave Approaches to Understanding and Communicating with Consumers
New technologies have transformed the way consumers get information and the way organizations gather and analyze consumer behavior. In this sea change in communication capabilities, it's essential for organizations to utilize innovative tools to not only engage with consumers but also to understand their decision-making.
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New Study: Pharmaceutical Government Affairs & Public Policy Groups Role in Supporting the Patient Journey
Patients are increasingly becoming better informed and getting more involved in the process of selecting and switching therapies. This shift is reshaping the healthcare marketplace and is pushing marketers' efforts more towards patient-focused marketing.
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New Study Details Current & Future Big Data Trends Across Medical Affairs Functions
In recent years, the biopharmaceutical industry has seen an explosion in the availability of Big Data that can generate valuable insights. Despite this, the inherent costs and challenges that come with utilizing Big Data have caused the biopharmaceutical sector to embrace Big Data analytics much slower than other industries.
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Creating an Effective Pharmaceutical Medical Affairs Group with Global Capabilities
The changing healthcare landscape has pushed the medical affairs function into roles involving clinical development, regulatory compliance and market education. As its responsibilities have grown, Medical Affairs has faced many challenges in creating and maintaining the function as a global group.
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Best Practices Sixth Medical Affairs Consortium Roundtable to Focus on Health Economics & Outcomes Research
Research and Benchmarking firm, Best Practices, LLC will be hosting its sixth Medical Affairs Roundtable on Thursday, May 28th from 11:00AM – 12:30PM (EDT) via a virtual roundtable to discuss "Medical Affairs' Role in Health Economics & Outcomes Research."
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Effective Marketing Services Group Critical for Pharmaceutical Brand Recognition
Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success. Research and consulting leader Best Practices, LLC conducted a study to provide pharmaceutical and biotech marketing managers with metrics detailing the level of investment (FTEs and budget) that are being channeled into marketing operations of global pharmaceutical companies.
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As Mobile Tops Desktop Search in US, New Study Finds Many Pharma Digital Marketing Teams Under-Prepared for Mobile & Wearable Era
Google recently announced that mobile has surpassed desktop searches in popularity in the United States and many other countries. While this may not come as a surprise to many, as the presence of mobile devices has only grown throughout the world in the past decade, it does pose many major questions for digital marketing experts across industries.
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New Study Presents Key Elements that go into High Impact Strategic Briefings for Pharmaceutical Company Leadership
Informing senior leadership about strategic opportunities and challenges in the marketplace is an important role for the market research and competitive intelligence functions within the pharmaceutical industry. To be effective, those involved with making strategic presentations to company leadership need to develop executive briefing templates that are clear, concise and impactful.
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New Study Examines Success Lessons of Sovaldi's and Harvoni's Blockbuster Launches
The breakthrough hepatitis C treatment, Sovaldi faced backlash from payers for its high price but manufacturer Gilead Sciences overcame initial market resistance through its patient support programs, strategic worldwide pricing, and effective public relations campaigns.
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New Study Presents Insights to Advisory Board Effectiveness in the Pharmaceutical Sector
An effective advisory board serves as a valuable asset that can provide non-binding but informed guidance to pharmaceutical organizations on various business aspects. To maximize the return on investment, it is important for leaders to structure their advisory boards appropriately and invest optimal resources.
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Work Around the Clock: Building Effective Global Capabilities
In today's ever-changing and increasingly global marketplace, organizations are establishing employee groups around the world to access diverse skill sets, set low-cost workforce and round-the-clock business hours. While there are many areas to misstep in the process of becoming global, leaders must examine which best practices are necessary and beneficial in order to achieve global operational excellence.
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Pharmaceutical Industry Using New Technologies to Adjust Their Marketing and Research Approaches for Consumers
New technologies and online platforms have dramatically increased the ability of consumers to educate themselves about products and companies. Likewise, these same technologies have expanded the tools and techniques available to market researchers seeking insights into consumer behavior.
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21st Century Cures: A Regulatory Game-Changer for the Pharmaceutical Industry
Regulatory leaders in the pharmaceutical industry continue to watch closely the newly released bipartisan discussion draft called "21st Century Cures."
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Pharmaceutical Industry Struggling to Better Serve Provider Networks Such as Accountable Care Organizations (ACOs)
Healthcare reform and broad-based market evolution have accelerated the creation of many new forms of provider networks, such as Integrated Delivery Networks (IDNs) and Accountable Care Organizations (ACOs). The rapid evolution of these networks challenges biopharma and medical device companies to adapt their access, pricing and service delivery systems to reflect the rising influence of these networks.
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Mastering the Communication Process to Increase Organizational Effectiveness
The communication mediums executives use are constantly changing, forcing companies to continuously adjust their internal and external communication strategies and tactics. It is challenging, however, to gauge the effectiveness of all the strategies, tactics and tools that are part of today's communication options.
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Study Examines Big Data Presence, Utilization across Medical, Commercial and HEOR Operations in the Pharmaceutical Industry
Part of the allure of Big Data for the pharmaceutical industry is how it can be used to inform key issues for different functions. Medical records, clinical trial data and claims information are some of the information sources that pharma can use to produce Big Data insights that are useful to not only medical but also commercial and HEOR functions.
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Utilizing a Franchise Approach to Efficiently Support Multiple Products & Indications
Launching and growing multiple products for the same therapeutic area is a balancing act that many biopharmaceutical companies are being faced with today. In addition, there are many pros and cons associated with managing multiple products by utilizing a franchise approach.
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Medical Affairs Capabilities Expanding in Emerging Marketplaces
Across the global healthcare landscape, the Medical Affairs function is essential to meeting challenges in clinical development, market education, and regulatory compliance. As emerging markets develop and face tighter regulations, the Medical Affairs function is expected to increase in prominence and follow the route charted by mature markets.
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New Medical Device Quality Study Finds Regulatory Environment is Boosting Quality Spending, Especially for Large Companies
The quality function within the medical device sector carries an intimidating job description: ensure products meet quality standards at every stage of the product life cycle. Facing tight budgets and escalating regulations, quality leaders also have the challenge of balancing quality and safety with managing costs and risk.
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Growing Influence of Consumers has Pharmaceutical Industry Shifting its Marketing Focus from Products to Patients
Success in the pharmaceutical marketplace is no longer determined by physicians and payers alone. The growing influence of patients in starting, sustaining or switching therapies has challenged the pharmaceutical industry to shift its marketing focus from products to patients.
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Forging Deep Market Research Insights to Grow the Business
Internal customers within biopharmaceutical companies clamor for deeper market research insights that will help them to grow the business. As the docket of requests for tracking research simultaneously continues to grow, leaders must learn to manage these demands, or risk their brands losing step in fast-changing markets.
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Current and Future Trends in Pharmaceutical Big Data Utilization
Big Data has the potential to generate valuable insights for key commercial decisions within the biopharmaceutical industry. Despite this, organizations in the biopharma industry have been slower than other industries to fully embrace Big Data analytics.
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The Role of Medical Affairs in Providing Support for Key Product Launch Activities in the Pharmaceutical Industry
The Medical Affairs function within the pharmaceutical sector plays an important role in new product launches, starting from the pre-launch phase and extending well beyond the launch date. Critical aspects of launch support that Medical Affairs leaders need to focus on are early stage thought leader (TL) interaction, successful TL targeting, alignment of commercial training to demands of key stakeholders and launch resource management, according to a new study from research and consulting leader Best Practices, LLC.
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Forces of Change Impacting Corporate Library Services
In today's ever-changing business world, corporate libraries often find it challenging to prove the value of the information and services they provide. With rapid advances in technology, along with plummeting resources, corporate libraries are constantly faced with varying challenges.
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Pharmaceutical Industry Making Adjustments to Include Patient Perspective across Medical and Commercial Operations
Patient-oriented programs have risen in importance within the pharmaceutical industry as regulators and payers have placed more emphasis on patient outcomes and consumers have taken a more active role in their healthcare decisions. Across the industry, organizations are embracing patient centricity (as the trend has been labeled in pharma).
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New Report Details How to Expand a Pharmaceutical Product Portfolio without Cannibalizing an Established Brand
Pharmaceutical and biotech marketers are often faced with the challenge of managing multiple products for the same indication. This can be a complex balancing act — especially for those that want to prevent one of their brands from gaining market share at the expense of another.
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Improving the Management of MSL Teams to Create Value across a Diverse Set of Customers
The role of the Medical Science Liaison has evolved over the past decade but one thing hasn't changed: face-to-face meetings are seen as the best way for MSLs to build relationships with Key Opinion Leaders.
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Pharmaceutical Companies can Ensure Strong Payer Interactions with a Clear Career Pathway for the Managed Markets' Sales Function
The managed markets sales function has never been more important to the pharmaceutical industry. That's because the influence of payers has grown so much that pharma companies have to be diligent about their interactions with the payer community. With so much of their top-line revenues tied to payers, the pharma sector cannot afford to ignore the managed markets sales function, which is the principal interface between pharma and payers.
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New Study Highlights How to Effectively Deploy iPads to Medical Science Liaisons (MSLs)
New technologies are changing how Medical Science Liaisons (MSLs) interact with physicians and other thought leaders. MSLs use tablets to not only share important disease and therapy information with physicians, but also to help field medical specialists to better coordinate their HCP interactions.
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Successfully Navigating the New Launch Landscape in the Biopharmaceutical Marketplace
Recent biopharmaceutical product launches have produced both noteworthy failures and successes. As launch landscapes continue to evolve, organizations are constantly rethinking the factors that play the biggest role in the current launch environment.
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New Study Examines How HEOR Function in Pharma is Utilizing Big Data
The Health Economics and Outcomes Research (HEOR) function within the pharmaceutical industry is seen as a group that can find great value in Big Data. Medical records, clinical trial data and claims information are some of the information sources that pharma can use to produce Big Data insights related to health outcomes and therapies, both under development and in the market.
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Improving Payer Interactions through Marketing Research Innovation
The Affordable Care Act has been the catalyst for dramatic change in the US healthcare marketplace. The overall influence of payers is rising and the types of payers influencing healthcare access are diversifying. In this environment, payer coverage, support or opposition are tantamount to success or failure for a new biopharmaceutical product.
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Study Sheds Light on New Tools for Understanding and Communicating with Consumers
Today's world is information rich and globally competitive. And with new technologies transforming how consumers make purchasing decisions, it's essential for organizations to utilize innovative tools to not only engage with consumers but also to understand their decision-making.
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Best Practices to Host Fifth Medical Affairs Consortium Virtual Roundtable
Research and Benchmarking firm, Best Practices, LLC will be hosting its fifth Medical Affairs Roundtable on Thursday, February 5th from 11:00AM – 12:30PM (EST) via a virtual roundtable to discuss "Medical Affairs' Role in Successful Product Launches."
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As Payer Influence Rises, Pharmaceutical Companies work to Optimize the Managed Markets Function
For the pharmaceutical industry, marketplace success is tied to how successful organizations are in dealing with payers. Likewise, the importance of the managed markets function - which is pharma's interface with payers - will only continue to grow as payer formularies and provider networks play an increasingly large role in how patients access therapies.
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Accountable Care Organizations Rapidly Changing Healthcare Marketplace
The Affordable Care Act has had an enormous impact on the U.S. Healthcare Industry, including accelerating the formation of new forms of provider networks. Accountable Care Organizations (ACOs) and Integrated Delivery Networks (IDNs) have challenged Biopharmaceutical and Medical Device companies to adapt their success, pricing and service delivery systems to reflect the rising influence of these networks.
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Rewarding Top Employees & Retaining Talent through Pay for Performance Bonus Systems
Compensation leaders across industry sectors are recognizing the value of appropriately structuring and implementing pay for performance annual bonus programs to reward top performing employees. Understanding how to effectively reward top performers is critical to staying healthy and competitive in today's marketplace.
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New Study Demonstrates How Pharmaceutical Industry Creating Effective Global Medical Affairs Organizations
Medical Affairs has evolved into one of the most critical functions for the pharmaceutical sector. The changing healthcare landscape has pushed the medical function into roles involving clinical development, regulatory compliance and market education.
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Medical Device Quality Is Focus of New Best Practices, LLC Study
Best Practices, LLC, a world leader in benchmarking research, has initiated its third bi-annual study on management approaches that leading medical device companies utilize to improve efficiency and increase effectiveness in all aspects of their Quality operations.
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