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Digital Marketing Consortium
The Digital Marketing Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices about online marketing. We work on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations, more...

Medical Affairs Consortium
The Medical Affairs Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices across critical Medical Affairs functions including: Medical Information/ Communication, Scientific/ Medical Liaisons, Thought Leader Services, Health Outcomes & Data Management and Medical Education, more...

Direct access to this research is not included with your membership level.This is a pharma specific study.Cariprazine: The Market Landscape for a Second-Generation Atypical Antipsychotic This document contains Graphics.
STUDY OVERVIEW This short case study examines cariprazine, a second-generation atypical antipsychotic therapy developed by Forest Laboratories and Gedeon Richter... (ID 5302)
Companies Profiled: Forest Laboratories, Gedeon Richter Ltd.
Price: $200.00


Direct access to this research is not included with your membership level.This is a pharma specific study.Assessing Gamification Technologies and Approaches for the Pharma Sector This document contains Graphics.
STUDY OVERVIEW The use of game elements to capture consumer's attention makes sense for business functions such as marketing or human resources... (ID 5294)
Companies Profiled: Eli Lilly, Genentech, Boehringer Ingelheim
Price: $500.00


Direct access to this research is not included with your membership level.This is a pharma specific study.Zyprexa: Portrait of a Successful Lifecycle for an Atypical Antipsychotic This document contains Metrics and Graphics.This document contains Metrics and Graphics.
STUDY OVERVIEW This 4-page case study examines Zyprexa, the third atypical antipsychotic therapy when it was approved in 1996 by the FDA... (ID 5303)
Companies Profiled: Eli Lilly
Price: $200.00


Direct access to this research is not included with your membership level.This is a pharma specific study.Using Disease Management Systems to Thwart Generic Competitors: A Case Study This document contains Graphics.
Companies seeking to develop strategies and tactics that enhance the post-patent success of products can learn from products that maintained market share in the face of generic competition... (ID 4246)
Companies Profiled: Novartis
Price: $574.95


Direct access to this research is not included with your membership level.This is a pharma specific study.Vectibix Case Study: How Amgen Collaborated with the Colon Cancer Alliance to Ensure Market Education This document contains Metrics and Graphics.This document contains Metrics and Graphics.
This case study reviews how Amgen interacted with a leading patient advocacy group to support Vectibix, a colorectal cancer treatment... (ID 5067)
Companies Profiled: Amgen
Price: $1000.00   Free Excerpt Available


Direct access to this research is not included with your membership level.This is a pharma specific study.Corporate's Role in Training & Supporting Effective Sales Reps Communications This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to sign-up for a complimentary tour of "Corporate's Role in Training & Supporting Effective Sales Reps Communications" STUD... (ID 4970)
Companies Profiled: Allergan, Purdue Pharma, Genentech, Eli Lilly, more ...
Price: $1362.00


Direct access to this research is not included with your membership level.This is a pharma specific study.Streamlining Pharmaceutical Sales Force Communication - Key Findings This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to sign-up for a complimentary tour of "Streamlining Pharmaceutical Sales Force Communication - Key Findings" STUDY OVERVIE... (ID 4968)
Companies Profiled: Sanofi-aventis, Purdue Pharma, Janssen, Pfizer, more ...
Price: $1703.00


Direct access to this research is not included with your membership level.This is a pharma specific study.Competing in An Outcomes-Oriented Healthcare World This document contains Metrics and Graphics.This document contains Metrics and Graphics.
STUDY OVERVIEW As payers flex increasing muscle in the pharmaceutical marketplace, cost and effectiveness have become key components of a product's success... (ID 5332)
Price: FREE


Direct access to this research is not included with your membership level.This is a pharma specific study.Tecfidera Case Study: Using Safety as a Springboard for Blockbuster Status This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Tecfidera Case Study: Using Safety as a Springboard for Blockbuster Status" STUDY OVE... (ID 5360)
Companies Profiled: Biogen, Sanofi, Novartis
Price: $2000.00


Direct access to this research is not included with your membership level.This is a pharma specific study.Disease State Awareness Programs for Orphan Drugs This document contains Metrics.
STUDY OVERVIEW Pharmaceutical companies use disease state awareness programs to raise awareness among consumers and healthcare practitioners about a... (ID 5301)
Companies Profiled: AstraZeneca, Alexion Pharmaceuticals, Bristol-Myers Squibb, Vertex Pharmaceuticals
Price: $550.00



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