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Direct access to this research is not included with your membership level.Market Research Department Excellence: Key Factors 
Study Overview In a rough-and-tumble global economy, companies and leaders who possess deep market insights win an edge against competitors... (ID 4581)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $331.95
Direct access to this research is not included with your membership level.Optimizing Market Research Structures This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Study Overview There is no perfect market research structure... (ID 4582)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $568.95
Direct access to this research is not included with your membership level.Integrated Corporate Marketing Structure This document contains Graphics.
Study Overview Corporations must completely integrate its marketing processes in order to fully realize its growth potential and profitability... (ID 4730)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $2696.00
Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Product Launches: Tactics for Educating Payers" Study Overvie... (ID 5080)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1710.00   Free Excerpt Available
Direct access to this research is not included with your membership level.This is a pharma specific study.Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.
Non-members: to download a complimentary excerpt of this study, please click here... (ID 4976)
Companies Profiled: Abbott, Bayer Schering AG, Cephalon, Merial, more ...
Price: $3495.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Managing Staffing Resources of Market Research Organizations This document contains Metrics.
Study Overview Market research leaders manage workloads in terms of departmental resource demands and project business importance... (ID 4586)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $522.95
Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Diabetes Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Diabetes Product Launches: Tactics for Educating Payers" Note:... (ID 5073)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1890.00   Free Excerpt Available
Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Oncology Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Oncology Product Launches: Tactics for Educating Payers" Note... (ID 5066)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2058.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Best Practices in Designing Effective Brand Teams: Brand Governance and Brand Team Management 
"Designing Effective Brand Teams: Brand Governance and Brand Team Management" explores how high-performing brand teams coordinate, communicate, and execute critical activities to drive brand growth... (ID PSM-221)
Companies Profiled: Abbott, Alcon Laboratories, Amylin, Baxter, more ...
Price: $3495.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Targeting Pharmaceutical Customers through Market Segmentation 
Drive demand with world-class segmentation research methods that create new paths to customers... (ID SM-128)
Companies Profiled: A Leading Pharmaceutical Company, Sanofi-aventis, AstraZeneca, GlaxoSmithKline, more ...
Price: $1654.00   Free Excerpt Available

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