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Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Product Launches: Tactics for Educating Payers" Study Overvie... (ID 5080)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1710.00   Free Excerpt Available
Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Diabetes Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Diabetes Product Launches: Tactics for Educating Payers" Note:... (ID 5073)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1890.00   Free Excerpt Available
Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Oncology Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Oncology Product Launches: Tactics for Educating Payers" Note... (ID 5066)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2058.00   Free Excerpt Available
Direct access to this research is not included with your membership level.New Product Launch Spend: What It Takes To Win In The U.S. Market 
In today’s pharmaceutical industry–where the recent product launch landscape is marked by as many failures as successes—it is critical for launch tea... (ID PSM-262)
Companies Profiled: Abbott, ProStrakan, Sanofi-aventis, Regeneron, more ...
Price: $8000.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Best Practices of Sales Collateral Organizations 
Master the communication methods and investment patterns that distinguish successful sales collateral organizations... (ID SM-123)
Companies Profiled: A Leading Service Company, Cisco Systems, Pitney Bowes, Ritz-Carlton, more ...
Price: $250.00   Free Excerpt Available
Direct access to this research is not included with your membership level.This is a pharma specific study.Marketing Activities for Pharmaceutical Launches This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.
NonMembers: Click here to download a complimentary excerpt of this research... (ID 4572)
Companies Profiled: Merck, Sanofi-aventis, Eli Lilly, GlaxoSmithKline , more ...
Price: $1988.95
Direct access to this research is not included with your membership level.Growing Lone Products into Broad-Based Brands: Best Practices in Trademark and Branding Development 
Top brand teams in the pharmaceutical industry discuss how to best manage the complexities of branding and launching multiple indications of an active ingredient... (ID SM-161)
Companies Profiled: AstraZeneca, Sanofi-aventis, Bristol-Myers Squibb, GlaxoSmithKline, more ...
Price: $2798.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Driving Growth through New Product Planning and Strategic Alliances 
Drive overall growth through a well-managed portfolio by addressing current and long-term needs in your company's new product planning and strategic alliance systems... (ID SM-135)
Companies Profiled: Amgen, Eli Lilly, Janssen, Pfizer
Price: $5622.00   Free Excerpt Available

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