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Direct access to this research is not included with your membership level.Thought Leader Relationships: Building the Business 
Build and manage thought leader relationships to drive successful launches characterized by rapid sales uptake, high market share, and extended product life cycles... (ID SM-129)
Companies Profiled: AstraZeneca, Sanofi-aventis, GlaxoSmithKline Merck, Pfizer, more ...
Price: $5438.00   Free Excerpt Available
Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Product Launches: Tactics for Educating Payers" Study Overvie... (ID 5080)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1710.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Integrated Corporate Marketing Structure This document contains Graphics.
Study Overview Corporations must completely integrate its marketing processes in order to fully realize its growth potential and profitability... (ID 4730)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $2696.00
Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Oncology Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Oncology Product Launches: Tactics for Educating Payers" Note... (ID 5066)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2058.00   Free Excerpt Available
Direct access to this research is not included with your membership level.This is a pharma specific study.Supporting Successful Diabetes Product Launches: Tactics for Educating Payers This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Diabetes Product Launches: Tactics for Educating Payers" Note:... (ID 5073)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1890.00   Free Excerpt Available
Direct access to this research is not included with your membership level.New Product Launch Spend: What It Takes To Win In The U.S. Market 
In today’s pharmaceutical industry–where the recent product launch landscape is marked by as many failures as successes—it is critical for launch tea... (ID PSM-262)
Companies Profiled: Abbott, ProStrakan, Sanofi-aventis, Regeneron, more ...
Price: $8000.00   Free Excerpt Available
Direct access to this research is not included with your membership level.This is a pharma specific study.Winning in the U.S. Marketplace: Pre-launch and Launch Activity Investment Benchmarks for New Products This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.
Non-members: Click here to review a complimentary excerpt from "Winning in the U... (ID 5123)
Companies Profiled: Abbott Laboratories, ProStrakan, Amylin, Astellas, more ...
Price: $4150.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Best Practices in Designing Effective Brand Teams: Brand Governance and Brand Team Management 
"Designing Effective Brand Teams: Brand Governance and Brand Team Management" explores how high-performing brand teams coordinate, communicate, and execute critical activities to drive brand growth... (ID PSM-221)
Companies Profiled: Abbott, Alcon Laboratories, Amylin, Baxter, more ...
Price: $3495.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Pharmaceutical Speaker Programs: Building the Business 
Help sales reps develop strong, rewarding relationships through effective speaker program management... (ID SM-130)
Companies Profiled: Amgen, Sanofi-aventis, Eli Lilly, AstraZeneca, more ...
Price: $4219.00   Free Excerpt Available
Direct access to this research is not included with your membership level.Best Practices of Sales Collateral Organizations 
Master the communication methods and investment patterns that distinguish successful sales collateral organizations... (ID SM-123)
Companies Profiled: A Leading Service Company, Cisco Systems, Pitney Bowes, Ritz-Carlton, more ...
Price: $250.00   Free Excerpt Available

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