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Digital Marketing Consortium
The Digital Marketing Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices about online marketing. We work on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations, more...

Medical Affairs Consortium
The Medical Affairs Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices across critical Medical Affairs functions including: Medical Information/ Communication, Scientific/ Medical Liaisons, Thought Leader Services, Health Outcomes & Data Management and Medical Education, more...


Direct access to this research is not included with your membership level.Best Practices in Global Branding for New Products: Creating an Effective Global Brand for New Products and Ensuring Alignment across Geographies and Affiliates  
As the global biopharmaceutical marketplace continues to evolve rapidly, it is important for brand teams to develop an effective global branding program to drive product success... (ID PSM-331)
Companies Profiled: Alkermes, Allergopharma, Asklepion Pharmaceuticals, LLC, more ...
Price: $5000.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Best Practices in Expanding a Product Portfolio Without Cannibalizing an Established Pharmaceutical Brand  
Companies at bio-pharmaceutical industry today managing multiple products for the same indication is a complex balancing act —especially those that w... (ID PSM-298)
Companies Profiled: Abbott, CardioDynamics, Alcon, Centocor Ortho Biotech Inc., more ...
Price: $4400.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Best Practices in Expanding a Medical Device Product Portfolio Without Cannibalizing an Established Brand  
Medical Device companies must regularly find ways to manage similar products within the same business units... (ID PSM-301)
Companies Profiled: HLL Lifecare, Baxter International, Ltd., Nico , more ...
Price: $3900.00   Free Excerpt Available


Direct access to this research is not included with your membership level.This is a pharma specific study.Optimizing Global Brand Website Launches This document contains Metrics and Graphics.This document contains Metrics and Graphics. 
The global launch of a brand website represents a critical point in a new product's entry into the marketplace... (ID PSM-297)
Companies Profiled: Bayer, Novo Nordisk, Sanofi, Abbvie, more ...
Price: $1985.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Lifecycle Management Excellence: High-Performing Strategies Used to Maximize Potential Of Mature Brands  
With fewer products in the pipeline and more at the edge of the patent cliff, strategies to extend the commercial life of mature brands are critical to the bio-pharmaceutical industry today... (ID PSM-283)
Companies Profiled: Novartis, Novo Nordisk, GlaxoSmithKline, Merck, more ...
Price: $5500.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Online Patient Support Excellence: Using Brand Website Services to Grow Loyal Customers  
Biopharmaceutical brand websites fulfill a pivotal role in educating patients about their medical conditions and preparing them for critical healthcare decisions... (ID PSM-258)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...
Price: $3929.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Raising Disease State Awareness: Best Practices in Internal Brand Messaging for New Products  
Educating the marketplace about disease state is crucial to the success of a new pharmaceutical product— especially if the product treats a medical ... (ID OP-106)
Companies Profiled: Abbott, Novartis, Actelion, Novo Nordisk, more ...
Price: $7200.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Best Practices for Internal Communications Regarding Brands & Disease State  
When a promising new pharmaceutical product fails to meet expectations, poor brand communications may be a contributing cause... (ID POP-229)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Actelion, Boehringer Ingelheim, more ...
Price: $7400.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Winning Brand Team Management: Best Practices in Leadership, Work Practices, Structure and Performance Management  
The driving force behind revenue in biotechnology and pharmaceutical companies is the product... (ID SM-177)
Companies Profiled: Abbott, Takeda Pharmaceuticals, Stiefel, Shire, more ...
Price: $4115.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Public Relations Excellence: Using PR to Launch, Grow and Extend Your Brands  
While Public Relations has long been used as a marketing tool by the pharmaceutical and biotech industries, its ability to reach consumers has never been greater... (ID PSM-231)
Companies Profiled: Novo Nordisk, Emcure, Novartis, Jazz Pharmaceuticals, more ...
Price: $8000.00   Free Excerpt Available



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