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Digital Marketing Consortium
The Digital Marketing Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices about online marketing. We work on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations, more...

Medical Affairs Consortium
The Medical Affairs Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices across critical Medical Affairs functions including: Medical Information/ Communication, Scientific/ Medical Liaisons, Thought Leader Services, Health Outcomes & Data Management and Medical Education, more...


Direct access to this research is not included with your membership level.This is a pharma specific study.Resource Benchmarks for Global Pharmaceutical Marketing Services This document contains Metrics and a practice summary Matrix.This document contains Metrics and a practice summary Matrix. 
Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success... (ID PSM-291)
Companies Profiled: Abdi Ibrahim Pharmaceuticals, Upsher-Smith, Novartis, Kerr Health, more ...
Price: $4400.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Shaping an Impactful Global Marketing Organization in Measurement and Instrumentation Sector  
The measurement and instrumentation sector of health care is characterized by high complexity of products, rapid market growth and an ever-changing regulatory landscape... (ID PSM-345)
Companies Profiled: Agilent Technologies, Bruker, Merck, PerkinElmer, more ...
Price: $3000.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Mastering Digital Marketing Structure & Strategy: Transforming Multi-Channel Marketing  
As companies seek new ways to reach customers and win market share, Digital Marketing has emerged as a critical commercial function... (ID PSM-285)
Companies Profiled: Abbott, Acer India, Astellas Pharma, Banco Santander PR, more ...
Price: $5175.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Medical Device Marketing Excellence: Optimizing Group Structure and Operations  
Dynamic and competitive marketplaces make it essential for medical device companies to create an effective marketing strategy... (ID PSM-272)
Companies Profiled: Stryker, Edward Lifesciences, Medtronic, CareFusion, more ...
Price: $4500.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs  
To overcome challenges in reaching all pharmaceutical customers today, savvy bio-pharmaceutical company leaders must embrace innovation in their marketing programs... (ID PSM-280)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...
Price: $5000.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Best-in-Class Pharma Digital Marketing Performance: Core Services, Speed, Spend & Structure  
The rapid development of digital, mobile and related technologies has forced biopharmaceutical companies to reassess how they engage with health care professionals and consumers... (ID PSM-325)
Companies Profiled: Abbott, Abbvie, Alcon, Astellas, more ...
Price: $5000.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Oncology Global Strategic Marketing: Benchmarking Budget Levels & Service Scope  
Global Strategic Marketing (GSM) organizations in oncology often face crowded markets that require high performance and proficiency to be successful... (ID PSM-271)
Companies Profiled: Abbott, Selvita S.A., Astellas, AstraZeneca, more ...
Price: $6200.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Pharma Digital Marketing Innovation: Service, Measurement & Investment Trends to Maximize Customer Impact  
Currently biopharma companies are spending an average of one of every six marketing dollars on Digital engagement and promotion - an amount that has nearly doubled in just four years... (ID PSM-309)
Companies Profiled: Abbott, Abbvie, Amgen, Astellas, more ...
Price: $6950.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Optimizing Biopharma Digital Marketing: Insights to Improve Digital ROI, Performance Measurement, Field Force Support & Mobile Engagement  
The bio-pharmaceutical industry recognizes the significant role Digital Marketing plays in engaging physicians, patients and other customer groups... (ID PSM-332)
Companies Profiled: Alkermes, Astellas, Baxter International, Bayer, more ...
Price: $4400.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Key Trends & Innovative Activities in Biopharma Digital Marketing  
Technology trends, shifting consumer and physicians’ online behavior and tight budgets have forced biopharmaceutical organizations to reassess how they engage with customers... (ID PSM-324)
Companies Profiled: Abbott, Abbvie, Alcon, Astellas, more ...
Price: $5000.00   Free Excerpt Available



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