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Digital Marketing Consortium
The Digital Marketing Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices about online marketing. We work on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations, more...

Medical Affairs Consortium
The Medical Affairs Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices across critical Medical Affairs functions including: Medical Information/ Communication, Scientific/ Medical Liaisons, Thought Leader Services, Health Outcomes & Data Management and Medical Education, more...


Direct access to this research is not included with your membership level.Marketer Career Path Excellence: Best Practices for Training and Developing High-Impact Healthcare Marketers  
The healthcare industry has witnessed drastic changes in recent years, causing major shifts in how biopharma companies position their treatments, app... (ID PSM-339)
Companies Profiled: Abbott, Abbvie, Alcon, Amgen, more ...
Price: $6500.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Digital Innovation Path: Trends in Healthcare Digital Marketing Innovation, Customer Engagement, Investment and Approvals  
To maximize performance, healthcare companies must select and finance the right digital marketing innovations, channels, tools and approaches to reach customers... (ID PSM-337)
Companies Profiled: Alkermes, Astellas, Baxter International, Bayer, more ...
Price: $4400.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Assessing the Use of CSOs vs. Internal Hires  
When looking for additional support for various stages of a product, many biopharmaceutical companies struggle to determine whether it is more benefi... (ID PSM-336)
Companies Profiled: Allergan, Amgen AstraZeneca Boehringer Ingelheim, Grifols, Merck, more ...
Price: $2800.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Competitive Intelligence Excellence Benchmark: Creating a High-Value CI Function to Drive Better Business Decisions  
Recent regulatory changes, shrinking product pipelines and shorter patent windows have prompted the need for a high-value competitive intelligence fu... (ID PSM-335)
Companies Profiled: Abbott, Abbvie, Allergan, Array BioPharma, more ...
Price: $6000.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Growing Biopharma Digital Marketing Impact: Digitizing Launch, Developing Talent and Optimizing Service Alignment  
Digital Marketing has transformed the speed with which physicians, patients and other customer groups can be engaged at the moment of launch to rapid... (ID PSM-334)
Companies Profiled: Alkermes, Astellas, Baxter BioScience, Bayer, more ...
Price: $4450.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Pharmaceutical New Product Planning Excellence: Structure & Activities that Drive Profitability & Growth  
Bio-pharmaceutical organizations are under intense pressure to deliver innovative new products in shorter time frames while minimizing development costs... (ID PSM-333)
Companies Profiled: Alkermes, Allergan, Astellas, Bayer, more ...
Price: $8000.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Optimizing Biopharma Digital Marketing: Insights to Improve Digital ROI, Performance Measurement, Field Force Support & Mobile Engagement  
The bio-pharmaceutical industry recognizes the significant role Digital Marketing plays in engaging physicians, patients and other customer groups... (ID PSM-332)
Companies Profiled: Alkermes, Astellas, Baxter International, Bayer, more ...
Price: $4400.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Best Practices in Global Branding for New Products: Creating an Effective Global Brand for New Products and Ensuring Alignment across Geographies and Affiliates  
As the global biopharmaceutical marketplace continues to evolve rapidly, it is important for brand teams to develop an effective global branding program to drive product success... (ID PSM-331)
Companies Profiled: Alkermes, Allergopharma, Asklepion Pharmaceuticals, LLC, more ...
Price: $5000.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Library Services Benchmarks 2016: Corporate Library Services in the Pharmaceutical Industry  
Corporate libraries provide vital information to the organization that are critical for decision-making... (ID POP-273)
Companies Profiled: BASF Corporation, Bayer, Boehringer Ingelheim, Daiichi Sankyo, more ...
Price: $2750.00   Free Excerpt Available


Direct access to this research is not included with your membership level.Medical Affairs’ Critical Role in Payer Interactions  
Biopharmaceutical companies depend largely on their relationships with payers to leverage formulary access for their products... (ID POP-271)
Companies Profiled: Abbvie, Alkermes, AstraZeneca, Baxalta, more ...
Price: $5500.00   Free Excerpt Available



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