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Business Operations > Alliances and Partnerships > Launch and Pre-Launch Activities
Launch and Pre-Launch Activities Research

Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles 
Non-members: Click here for a complimentary excerpt of Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles... (ID 4986)
Companies Profiled: 3M, Ariba, Phillips, CSL Behring, more ...
Price: $3490.00   Free Excerpt Available
Pharmaceutical Brand Leadership: Getting There and Staying On Top 
Study Overview Why do some pharmaceutical brands fail and others succeed? This 51-slide presentation identifies the specific factors that drive some ... (ID 4622)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Amgen, AstraZeneca, more ...
Price: $1840.00
Building Effective Pharma-CRO Partnerships for Successful Clinical Trials 
Study Overview As the pressure mounts for pharmaceutical companies to efficiently and effectively conduct clinical trials, companies are relying more often on Contract Research Organizations (CROs)... (ID 4621)
Companies Profiled: AAI Development, Amgen, AstraZeneca, Bristol-Myers Squibb, more ...
Price: $1048.95
Winning the Hearts and Minds of Preferred Clinical Investigators 
Study Overview Attracting preferred investigators and winning their participation in clinical trials requires careful planning and execution by study sponsors... (ID 4620)
Companies Profiled: AAI Development, Amgen, AstraZeneca Pharmaceuticals, Bristol-Myers Squibb, more ...
Price: $2348.95
Pharmaceutical & Diagnostic Companies: Best Practices in Partnerships & Strategic Alliances 
This 11-page document discusses the factors that contribute to a healthy and thriving partnership or alliance between pharmaceutical and diagnostic companies... (ID 4362)
Companies Profiled: Eli Lilly, bioMerieux, Visible Genetics, LipoScience, more ...
Price: $834.95
Can Pharmaceutical & Diagnostic Companies Work Together?: Case Studies 
This 9-page document describes two partnerships between a pharmaceutical and diagnostic companies... (ID 4358)
Companies Profiled: Merck
Price: $568.95
Developing a Diagnostic Test: The Pharmaceutical Industry Perspective 
This 6-page document summarizes the key factors that guide pharmaceutical companies' thinking on pairing therapeutics with diagnostic tests... (ID 4357)
Companies Profiled: Eli Lilly, bioMerieux, Visible Genetics, LipoScience, more ...
Price: $568.95
Can Pharmaceutical & Diagnostic Companies Work Together?: Developing and Preparing A Diagnostic Test 
This 22-page document discusses the critical factors that determine when a diagnostic company will move forward with the development of a diagnostic test, including technical feasability... (ID 4350)
Companies Profiled: Eli Lilly, bioMerieux, Visible Genetics, LipoScience, more ...
Price: $834.95
Brief Case Studies in Professional and Patient Advocacy Relations 
Learning by someone else’s mistakes and successes can save both time and money... (ID 4265)
Companies Profiled: Abbott Laboratories, AstraZeneca, Bristol-Myers Squibb, Eli Lilly, more ...
Price: $344.95

 


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