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Business Operations > Mergers and Acquisitions > Sales, Marketing, and Customer Service in Mergers and Acquisitions > Aligning Marketing Strategy
Aligning Marketing Strategy Research

Aligning Marketing Strategy -- Part 3 
Practices in this document include: Employing a dual view of sales and marketing capabilities to inform resource allocation decisions and synergy identification... (ID 2932)
Companies Profiled: GTE, Verizon, Novartis
Price: $9.95
Combined Company Strategy: Sales and Marketing Road Map 
This document encourages the development of a sales and marketing road map for the combined company to effectively promote products, identify revenue potential and determine staffing needs... (ID 2931)
Companies Profiled: Verizon, Bell Atlantic, Synopsys
Price: $9.95
M&A Effect on Sales, Marketing, and Customer Service Issues 
This document provides strategies for dealing with mergers and acquisitions integrations... (ID 2929)
Companies Profiled: Verizon, Lucent Technologies
Price: $9.95

 


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