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Customer Service > Customer Loyalty Management > Customer Segmentation and Differentiated Service Levels

Customer Segmentation and Differentiated Service Levels Research

"Best of the Best" Compilation of Customer Satisfaction Case Studies: Meeting Proceedings 
Non-Members: To download a complimentary excerpt of this study, click here... (ID 4842)
Companies Profiled: Dow Chemical, Ben & Jerry's, Texas Instruments, Gale Consulting, more ...
Price: $1499.00


Customer and Communication Segmentation 
Align content of marketing communications with different user segments... (ID 3687)
Companies Profiled: Graybar Electric, General Motors, Hewlett-Packard, 3M
Price: $9.95


Employ Customer Segmentation to Drive Customer Service 
Employ self-selecting, individually correcting customer segmentation for effective target marketing... (ID 3347)
Companies Profiled: American Express, AOL Time Warner, Pitney Bowes, OKI Telecom Data, more ...
Price: $9.95


Capture Customer Needs -- Part 3 
Capture and maintain comprehensive customer profiles to provide excellent service... (ID 3346)
Companies Profiled: USAA, Citigroup, Fidelity Investments, Eastman Chemical
Price: $9.95


Capture Customer Needs -- Part 2 
Different customer segments have different sets of needs and wants... (ID 3345)
Companies Profiled: Xerox, Citigroup, Fidelity Investments, Eastman Chemical
Price: FREE


Employ Differentiated Service to Promote Return Business 
Practices in this document include: Employing differentiated service to promote return business... (ID 3043)
Companies Profiled: Sanford, Compaq
Price: $9.95


Segment Incoming Calls to Maximize Efficiency to Customer Value 
Practices in this document include: Assigning specific 800-numbers to handle high-value customers and frequent callers... (ID 3031)
Companies Profiled: Xerox, Unilever, Lipton, Boeing
Price: $9.95


Employ a Scorecard Approach to Customer Segmentation to Track and Market to Various Customer Segments 
Practices in this document include: Segmenting according to customer needs rather than business processes... (ID 3027)
Companies Profiled: FedEx
Price: $9.95


Create Differentiated Marketing for Customer Segments and Communicate through Variety of Methods 
This document looks at how TIAA-CREF segments customers along key dimensions of the business... (ID 3020)
Companies Profiled: TIAA-CREF
Price: $9.95


Segment Customers according to Overall Value and Service Needs 
Practices in this document include: Segmenting customers according to overall value and service needs... (ID 2988)
Companies Profiled: Fidelity Investments, Toyota, FedEx
Price: $9.95


Maintaining Customer Loyalty through Segmentation and Differentiated Services 
Practices in this document include: Designing differentiated services for higher-value customers... (ID 2981)
Companies Profiled: T. Rowe Price, Baxter, Toyota
Price: $9.95


Implement a Strategic, Integrated Service Vision to Build Customer Satisfaction and Loyalty 
Practices in this document include: Developing a strategic service vision committed to building customer enthusiasm and loyalty... (ID 2951)
Companies Profiled: Saturn
Price: $9.95


Integrating Customer Databases to Refine Segmentation 
Practices in this document include: Integrating customer data across your company’s major business functions to develop a more consistent and holistic view of customers... (ID 2698)
Companies Profiled: Verizon, WorldCom, John Hancock
Price: $9.95


Segmenting Customers for Service Excellence 
Segment customers based clusters of needs to improve service offering... (ID 2697)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95


Align Customer Calls with the Appropriate Operating Unit 
Best Practices, LLC undertook a multi-industry study to explore Integrated Customer Service in companies that have demonstrated effective operating practices and winning strategies in this area... (ID 2694)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95


Assign Specialized Sales and Service Staff to Segmented Customer Groups to Meet Unique Needs 
Best Practices, LLC undertook a multi-industry study to explore Integrated Customer Service in companies that have demonstrated effective operating practices and winning strategies in this area... (ID 2632)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95


Provide Targeted Education and Advice on Products and Services to Key Customer Segments 
Best Practices, LLC undertook a multi-industry study to explore Integrated Customer Service in companies that have demonstrated effective operating practices and winning strategies in this area... (ID 2619)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95


Employ Segmentation to Identify and Serve Customer-Specific Needs 
Best Practices, LLC undertook a multi-industry study to explore Integrated Customer Service in companies that have demonstrated effective operating practices and winning strategies in this area... (ID 2618)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95


Update Customer Data Regularly to Remain Abreast of Changing Customer Circumstances 
Best Practices, LLC undertook a multi-industry study to explore Integrated Customer Service in companies that have demonstrated effective operating practices and winning strategies in this area... (ID 2617)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95


How Leading Newspapers Segment Customers to Target Sales Efforts and Resources 
This brief document looks at market segmentation strategies at several newspapers... (ID 1185)
Companies Profiled: Daily Oklahoman, Reno Gazette-Journal, Richmond Times-Dispatch, Auburn (NY) Citizen
Price: $9.95



 


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