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Customer Service > Customer Loyalty Management > Lifetime Value of the Customer and Cross-Selling
Lifetime Value of the Customer and Cross-Selling Research

Portfolio Optimization: Meeting Proceedings 
This report includes summaries from presentations delivered at the Q1 2003 meeting of Best Practices' Global Benchmarking Council... (ID 4416)
Companies Profiled: Eli Lilly, Peppers & Rogers, Devonshire International, Duke Energy, more ...
Price: $299.95
Carefully Analyze the Profitability of Recovered Customers Versus Those who Defect to Maximize Retention Efforts 
Carefully Analyze the Profitability of Recovered Customers Versus Those who Defect to Maximize Retention Efforts... (ID 3353)
Companies Profiled: State Farm
Price: $9.95
Employ Customer Segmentation to Drive Customer Service 
Employ self-selecting, individually correcting customer segmentation for effective target marketing... (ID 3347)
Companies Profiled: American Express, AOL Time Warner, Pitney Bowes, OKI Telecom Data, more ...
Price: $9.95
Capture Customer Needs -- Part 3 
Capture and maintain comprehensive customer profiles to provide excellent service... (ID 3346)
Companies Profiled: USAA, Citigroup, Fidelity Investments, Eastman Chemical
Price: $9.95
Capture Customer Needs -- Part 2 
Different customer segments have different sets of needs and wants... (ID 3345)
Companies Profiled: Xerox, Citigroup, Fidelity Investments, Eastman Chemical
Price: FREE
Segment Customers according to Overall Value and Service Needs 
Practices in this document include: Segmenting customers according to overall value and service needs... (ID 2988)
Companies Profiled: Fidelity Investments, Toyota, FedEx
Price: $9.95

 


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