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Customer Service > Customer Relationship Management > CRM Management

CRM Management Research

Countdown to Customer Focus: A Step-By-Step Guide to CRM Implementation 
Non-members: Click here to review a complimentary excerpt from "Countdown to Customer Focus: A Step-By-Step Guide to CRM Implementation" Master, step... (ID 5173)
Companies Profiled: AAA, Sanofi-aventis, AAR Corp., AT&T, more ...
Price: $3196.00   Free Excerpt Available


Structuring, Staffing and Managing Telesales Functions for Optimal Effectiveness 
Non-members: for a complimentary excerpt featuring this document, please click here... (ID 4940)
Companies Profiled: Dow Corning, Dresser-Rand, DuPont, Eli Lilly and Company, more ...
Price: $992.00


Benchmarks for Excellence in Account Management 
Non-members: Click here to review a complimentary excerpt from "Benchmarks for Excellence in Account Management" Study Overview In today’s fast chang... (ID 4714)
Companies Profiled: Abbott Laboratories, Baxter Healthcare, Boston Scientific, CenterStone Technologies, more ...
Price: $1362.00


Customer Relations Management Research Bundle 
This research provides critical insight for effective customer relationship management... (ID 4514)
Companies Profiled: AAA, Sanofi-aventis, AAR Corp., Boeing, more ...
Price: $465.00


Benchmarking Effective Escalated Complaint Processes 
This document contains an analysis of how world-class organizations handle the escalated complaint process... (ID 4401)
Companies Profiled: FedEx, GMD, AAA Fair Credit Foundation, AGCC, more ...
Price: $574.95


Long-Term CRM Success: Managing Expectations 
Global teams focused on improving customer relationships often develop high-level initiatives that risk complications and failure on the individual country level... (ID 4243)
Companies Profiled: Sanofi-aventis, Eli Lilly, U.S. Department of Veteran's Affairs
Price: $34.95


CRM Structure: Establish Customer Advisory Boards 
Customer advisory boards and councils are critical to maintaining customer focus when setting strategy and planning activities... (ID 4239)
Companies Profiled: Sanofi-aventis, U.S. Department of Veteran's Affairs
Price: $9.95


Long-Term CRM Success: Employee Incentives 
Companies that compensate employees relative to their overall customer satisfaction levels emphasize the importance of providing world-class customer service throughout the entire organization... (ID 4238)
Companies Profiled: PSEG, U.S. Department of Veteran's Affairs, AT&T, Harris Corporation
Price: $9.95


Long-Term CRM Success: Knowledge Management 
As companies seek to expand their CRM and Internet strategies, they must use the strategies of knowledge management to drive their efforts... (ID 4237)
Companies Profiled: Skandia, Xerox
Price: $27.95


CRM Management: Appoint a CRM Champion 
Companies with exceptional customer loyalty share a common denominator: Customer-focused cultures inspired by dedicated leaders, who affirm customer-orientation as a fundamental operating value... (ID 4222)
Companies Profiled: PSEG, AAA, Lands' End, U.S. Department of Veteran's Affairs
Price: $9.95


CRM Implementation: Testing the System 
Practices in this document include: Testing new systems on a pilot group of customers before complete implementation to guide programs and minimize mistakes... (ID 4220)
Companies Profiled: Lands' End, Sanofi-aventis
Price: $22.95


CRM Implementation: Building Buy-In 
Practices in this document focus on tactics for building buy-in for CRM initiatives... (ID 4219)
Companies Profiled: Lands' End, Sanofi-aventis
Price: $22.95


CRM Management: Creating a Cross-Functional Approach 
Practices in this document include: Developing a global, cross-functional team to build customer-focused initiatives and buy-in across all business units... (ID 4218)
Companies Profiled: Eli Lilly, Sanofi-aventis, PSEG
Price: $9.95


CRM Management: Balancing Local Implementation with Global Operations 
Implementing a CRM initiative within a global organization presents many challenges – language and cultural barriers, subtle market differences, inconsistent systems and divergent methodologies... (ID 4217)
Companies Profiled: Eli Lilly
Price: $9.95



 


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