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Sales and Marketing > Competitive Intelligence
Competitive Intelligence Research
| Competitive Intelligence (CI): Effective Structure, Alignment and Information Sources
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"Competitive Intelligence (CI): Effective Structure, Alignment and Information Sources"
STUDY OVERVIEW
To be effective, a competitive intelligence group (see definition at end of abstract) needs an environment that includes proximity to key customers and/or executives, opportunities for frequent interaction with stakeholders, direct management by an executive champion, alignment with future-focused business leaders, functional independence and, in many cases, a seat at the decision table... (ID 4979) Companies Profiled: Abbott, Amadeus IT Group, ALSTOM, IMS, more ... Price: $2521.00
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