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Sales and Marketing > E-Commerce > Creating Customer-Focused Online Experience > Internet Marketing > Strategy

Strategy Research

Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs 
Non-members: Click here to review a complimentary excerpt from "Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs" STUDY OVERVIEW To broaden their marketing reach, biopharmaceutical companies are investing in innovative marketing strategies and tactics to engage key customer groups such as health care providers, patients, payers, and key opinion leaders... (ID 5183)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...
Price: $5000.00   Free Excerpt Available


Online Patient Support Excellence: Using Brand Website Services for Ongoing Support 
Non-members: Click here to review a complimentary excerpt from "Online Patient Support Excellence: Using Brand Website Services for Ongoing Support" STUDY OVERVIEW Patients with chronic conditions often need additional support beyond a prescription... (ID 5164)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...
Price: $1540.00   Free Excerpt Available


Online Patient Support Excellence: Using Brand Website Services for Reimbursement and Training 
Non-members: Click here to review a complimentary excerpt from "Online Patient Support Excellence: Using Brand Website Services for Reimbursement and Training" STUDY OVERVIEW Patients with chronic conditions like rheumatoid arthritis and osteoporosis are frequent users of the healthcare system... (ID 5163)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...
Price: $1260.00   Free Excerpt Available


Online Patient Support Excellence: Using Brand Website Services for Condition and Treatment Education 
Non-members: Click here to review a complimentary excerpt from "Online Patient Support Excellence: Using Brand Website Services for Condition and Treatment Education" STUDY OVERVIEW With the Internet a part of everyday life for many people, accessing online tools and services for medical information has become commonplace... (ID 5162)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...
Price: $1850.00   Free Excerpt Available


Best Practices for Using Social Media To Drive Business Outcomes 
Non-members: Click here to review a complimentary excerpt from "Best Practices for Using Social Media to Drive Business Outcomes" STUDY OVERVIEW Social Media, the buzzword of this generation, has taken over agendas of many marketing organizations... (ID 5050)
Companies Profiled: Janssen Cilag Pharmaceutical, Grupo Uriach, Merck Serono, MidAmerican Energy Company, more ...
Price: $995.00   Free Excerpt Available


Increasing Pharmaceutical Marketing Impact through Effective E-Business and Internet Practices Research Bundle 
A compilation of four in-depth studies, this research bundle covers a variety of Internet Branding and E-business topics... (ID 4731)
Companies Profiled: Abbott, Aetna, AstraZeneca, Axcan Pharma, more ...
Price: $1939.00


Building Corporate Branding through the Internet 
Present the company as a global entity... (ID 3607)
Companies Profiled: Bayer, Genentech, Eli Lilly, Pfizer
Price: $9.95


Driving and Measuring Online Presence and Performance 
Deploy Promotion Strategies Register with multiple search engines to increase company exposure... (ID 3599)
Companies Profiled: A Leading Pharmaceutical Firm
Price: FREE


Defining Your Internet Presence Rationale & Objectives 
Articulate a clear and compelling rationale for your Internet presence... (ID 3591)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95



 


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