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Sales and Marketing > Marketing Management > Analyzing Market Opportunities > Market Research
Market Research Research

Medical Science Liaison Services Excellence in the Medical Device Sector: Trends in KOL Management, Support Services, Group Structure and Best Practices 
Non-members: Click here to review a complimentary excerpt from "Medical Science Liaison Services Excellence in the Medical Device Sector: Trends in KOL Management, Support Services, Group Structure and Best Practices" STUDY OVERVIEW As competition for the time and attention of Key Opinion Leaders (KOLs) intensifies, medical device companies are increasingly turning to Medical Science Liaisons (MSLs) to build and strengthen key relationships... (ID 5186)
Companies Profiled: Advanced Biohealing, Boston Scientific, Gambro, G.E. Healthcare, more ...
Price: $2200.00
Effective Market Research Roles and Trends for Managed Markets Access & Insights 
Non-members: Click here to review a complimentary excerpt from "Effective Market Research Roles and Trends for Managed Markets Access & Insights" STUDY OVERVIEW The pharmaceutical marketplace is increasingly payer driven and access is now clearly the main domain of the managed markets sector... (ID 5083)
Companies Profiled: Amgen, Johnson & Johnson, Alcon, Solvay Pharmaceuticals, more ...
Price: $1755.00   Free Excerpt Available
Effective Market Research Activities to Maximize Managed Markets Access & Insights 
Non-members: Click here to review a complimentary excerpt from "Effective Market Research Activities to Maximize Managed Markets Access & Insights" STUDY OVERVIEW The payer sector continues to play a pivotal role in how patients access pharmaceutical products... (ID 5082)
Companies Profiled: Amgen, Johnson & Johnson, Alcon, Solvay Pharmaceuticals, more ...
Price: $2210.00   Free Excerpt Available
Effective Market Research Structures to Maximize Managed Markets Access & Insights 
Non-members: Click here to review a complimentary excerpt from "Effective Market Research Structures to Maximize Managed Markets Access & Insights" STUDY OVERVIEW There's no denying the influence that the payer market exerts on the pharmaceutical industry... (ID 5081)
Companies Profiled: Amgen, Johnson & Johnson, Alcon, Solvay Pharmaceuticals, more ...
Price: $1625.00   Free Excerpt Available
Pharmaceutical Competitive Intelligence Excellence: Optimizing Data Collection within Approved Guidelines 
Non-members: Click here for a complimentary excerpt of Pharmaceutical Competitive Intelligence Excellence: Optimizing Data Collection within Approved Guidelines STUDY OVERVIEW This benchmarking study was conducted to understand how U... (ID 4999)
Companies Profiled: Alcon Laboratories, Wyeth Pharmaceuticals, Takeda Pharmaceuticals, Sanofi-aventis, more ...
Price: $3995.00   Free Excerpt Available
Pharmaceutical Market Analytics: Stakeholders and Corporate Recognition & Support 
Non-members: Click here to sign-up for a complimentary tour of "Pharmaceutical Market Analytics: Stakeholders and Corporate Recognition & Support" STUDY OVERVIEW Despite its potential to have great impact on the business, Market Analytics (see Key Definitions below) frequently has to work hard to achieve adequate recognition and resources from top management, which historically has viewed marketing and sales as the top priority... (ID 4975)
Companies Profiled: Abbott Laboratories, Alcon, Amgen, Amylin, more ...
Price: $1261.00
Structuring Pharmaceutical Market Analytics to Support Product Growth 
Non-members: Click here to sign-up for a complimentary tour of "Structuring Pharmaceutical Market Analytics to Support Product Growth" STUDY OVERVIEW In today’s highly competitive pharmaceutical industry, Market Analytics (see Key Definitions below) functions play a key role in charting a course that helps companies avoid pitfalls and increase profits... (ID 4974)
Companies Profiled: Abbott Laboratories, Alcon, Amgen, Amylin, more ...
Price: $1432.00
Effective Hiring and Service Delivery in the Pharmaceutical Market Analytics Function 
Non-members: Click here to sign-up for a complimentary tour of "Effective Hiring and Service Delivery in the Pharmaceutical Market Analytics Function" STUDY OVERVIEW To effectively help companies avoid risk and take advantage of product opportunities, pharmaceutical Market Analytics (scroll to bottom to see definition) functions must hire well-rounded staff with a wide range of skills and assign them to the activities with the most potential impact on the business... (ID 4973)
Companies Profiled: Abbott Laboratories, Novartis Canada, Alcon, Amgen, more ...
Price: $1491.00
Measuring Call Center Sales Performance 
Non-members: Click here to sign-up for a complimentary tour of "Measuring Call Center Sales Performance" Study Overview Measuring sales performance and especially, integrating Process Excellence & Six Sigma into day-to-day sales operations is a challenge all organizations face... (ID 4748)
Companies Profiled: Aboitiz Transport System, Ergotron, Energex, First Premier Bankcard, more ...
Price: $1044.00
Benchmarks for the Pharmaceutical Market Research Function 
Study Overview Pharmaceutical market research, commercial analysis and business research departments struggle to find the right balance between centralization across and within countries and decentralized or independent local control in both the funding sources and focus of the department... (ID 4686)
Companies Profiled: Abbott Laboratories, Eli Lilly and Company, AstraZeneca Pharmaceuticals, 3M Pharmaceuticals, more ...
Price: $801.00
Key Factors in Recruiting and Retaining Patients for Clinical Trials 
Study Overview Effective clinical trial communication enhances study sites’ ability to rapidly enroll patients and successfully retain them throughout the trial... (ID 4673)
Companies Profiled: AstraZeneca, Sanofi-aventis, Bayer, Bristol-Myers Squibb, more ...
Price: $1598.95
Driving the Business Impact of Market Research Organizations through Global Cross-Unit Collaboration 
Study Overview Leadership’s role is evident in high-performing market research organizations... (ID 4583)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95
Market Research Department Excellence: Key Factors 
Study Overview In a rough-and-tumble global economy, companies and leaders who possess deep market insights win an edge against competitors... (ID 4581)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $331.95
Benchmarks for Excellence in Specialty Pharmaceutical Product Marketing 
Based on a survey of 28 pharmaceutical organizations, this 30-slide presentation identifies how specialty pharmaceutical product marketers effectively allocate their program resources among various marketing activities and budget categories... (ID 4566)
Companies Profiled: Abbott, Stiefel, Allergan, Altus Biologics, more ...
Price: $1500.00
Analyzing Potential Market Segments & Identifying Leads 
This 22-slide presentation examines methods to effectively research potential market segments... (ID 4505)
Companies Profiled: Blackbaud, ALTA, Celerity - Unit Instruments, Axceleon, more ...
Price: $603.95
Trademark Branding Decisions: Setting a Strategy 
Trademark strategy no longer refers just to setting the course for developing, launching and marketing a single product... (ID 4303)
Industries Profiled: Consulting, Manufacturing, Pharmaceutical, Financial Services
Price: $839.95
Ensure Consumer Marketing Process Flow -- Part 1 
Conduct an evaluation of current needs to establish the direction of marketing tasks... (ID 3653)
Companies Profiled: A Leading Advertising Firm
Price: $9.95

 


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