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Sales and Marketing > Marketing Management > Deploying Marketing Programs > Brand Management
Brand Management Research

Online Patient Support Excellence: Using Brand Website Services for Ongoing Support 
Non-members: Click here to review a complimentary excerpt from "Online Patient Support Excellence: Using Brand Website Services for Ongoing Support" STUDY OVERVIEW Patients with chronic conditions often need additional support beyond a prescription... (ID 5164)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...
Price: $1540.00   Free Excerpt Available
Online Patient Support Excellence: Using Brand Website Services for Reimbursement and Training 
Non-members: Click here to review a complimentary excerpt from "Online Patient Support Excellence: Using Brand Website Services for Reimbursement and Training" STUDY OVERVIEW Patients with chronic conditions like rheumatoid arthritis and osteoporosis are frequent users of the healthcare system... (ID 5163)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...
Price: $1260.00   Free Excerpt Available
Online Patient Support Excellence: Using Brand Website Services for Condition and Treatment Education 
Non-members: Click here to review a complimentary excerpt from "Online Patient Support Excellence: Using Brand Website Services for Condition and Treatment Education" STUDY OVERVIEW With the Internet a part of everyday life for many people, accessing online tools and services for medical information has become commonplace... (ID 5162)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...
Price: $1850.00   Free Excerpt Available
Best Practices in Internal Brand Communication: Timing, Technology and Success Measurement 
Non-members: Click here to review a complimentary excerpt from "Best Practices in Internal Brand Communication: Timing, Technology and Success Measurement" STUDY OVERVIEW Disease state education is an important part of a successful product launch, particularly for unknown or socially sensitive diseases... (ID 5112)
Companies Profiled: Abbott, Novartis, Actelion, Novo Nordisk, more ...
Price: $2180.00   Free Excerpt Available
Best Practices in Internal Brand Communication: Customizing Education to Raise Awareness 
Non-members: Click here to review a complimentary excerpt from "Best Practices in Internal Brand Communication: Customizing Education to Raise Awareness" STUDY OVERVIEW Disease state education is an important part of a successful product launch, particularly for unknown or socially sensitive diseases... (ID 5111)
Companies Profiled: Abbott, Novartis, Actelion, Novo Nordisk, more ...
Price: $2100.00   Free Excerpt Available
Best Practices in Internal Brand Communication: Strategies for Educating Employees 
Non-members: Click here to review a complimentary excerpt from "Best Practices in Internal Brand Communication: Strategies for Educating Employees" STUDY OVERVIEW Disease state education has long been viewed as a critical component of pre-launch communication for a new product, especially for a therapy with a new mechanism of action or in a socially sensitive therapeutic area... (ID 5110)
Companies Profiled: Abbott, Novartis, Actelion, Novo Nordisk, more ...
Price: $2100.00   Free Excerpt Available
Expanding a Product Portfolio Without Cannibalizing an Established Brand 
Non-members: Click here to review a complimentary excerpt from "Expanding a Product Portfolio Without Cannibalizing an Established Brand" Study Overview Managing multiple products for the same indication is a complex balancing act for bio-pharmaceutical companies today—especially those that want to prevent one of their brands from gaining market share at the expense of another... (ID 5075)
Companies Profiled: Abbott, Alcon, Amgen, Baxter International, more ...
Price: $3900.00   Free Excerpt Available
Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations 
Non-members: to download a complimentary excerpt of this study, please click here... (ID 4976)
Companies Profiled: Abbott, Bayer Schering AG, Cephalon, Merial, more ...
Price: $3495.00   Free Excerpt Available
Multi-Year Compendium of Pharmaceutical Case Studies (2002 to 2006): Meeting Proceedings 
OVERVIEW Pharmaceutical companies face a unique blend of challenges involving balancing new product research, sales and marketing forces, and quality production processes while building and protecting a trusted name in the industry... (ID 4927)
Companies Profiled: Eli Lilly, Johnson & Johnson Healthcare Systems, Cardinal Health, Pfizer, more ...
Price: $872.00
Ensuring Brand & Health Safety from Parallel Importation and Counterfeits 
Study Overview This 66-slide presentation examines how companies organize Brand Security functions to safeguard against unauthorized parallel imports and counterfeit products across business units and geographies... (ID 4825)
Companies Profiled: Allergan, NOSCO Printing Group, Purdue Pharma, Novo Nordisk, more ...
Price: $1192.00
Integrated Corporate Marketing Structure 
Study Overview Corporations must completely integrate its marketing processes in order to fully realize its growth potential and profitability... (ID 4730)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $2696.00
Effective Corporate Marketing Processes and Activities 
Study Overview As corporations transform from decidedly product-driven organizations into market-driven organizations, and become more dependent on the accomplishment of marketing initiatives, the search for winning marketing strategies is imperative... (ID 4703)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1225.00
The Growing Role of Corporate Marketing 
To download a free excerpt of some of the findings in this document click here: http://www3... (ID 4702)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1619.00
Critical Success Factors in Corporate Marketing 
Study Overview To ensure future growth and profitability, companies are trying to strengthen and revitalize their brand images, refocus sales forces and streamline marketing processes... (ID 4701)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $539.00
Safeguarding Against Counterfeit Products: Developing the Pharmaceutical Brand Security Function 
Study Overview This survey-based benchmarking exchange was designed to understand how brand security functionss are organized and resourced to effectively safeguard against counterfeit products across business units and geographies... (ID 4694)
Companies Profiled: 3M Pharmaceuticals, Sanofi-aventis, Abbott Laboratories, Merck, more ...
Price: $796.95
Keys to Marketing Management in Pharmaceutical Co-Promotions 
Study Overview An effective marketing strategy in a pharmaceutical co-promotion effort lays the foundation for the successful sales of a product... (ID 4668)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $687.95
Measuring Medical Affairs Performance 
Study Overview While the medical affairs function arguably plays the most crucial role in the success or failure of a pharmaceutical company, investments made to this function are hard to measure in terms of return on investment... (ID 4632)
Companies Profiled: Abbott, Sanofi-aventis, Amgen, AstraZeneca, more ...
Price: $458.95
Pharmaceutical Brand Leadership: Getting There and Staying On Top 
Study Overview Why do some pharmaceutical brands fail and others succeed? This 51-slide presentation identifies the specific factors that drive some brands such as Celebrex and Lipitor to the top of their therapeutic classes and also describes how they retain their #1 positions... (ID 4622)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Amgen, AstraZeneca, more ...
Price: $1840.00
Benchmarks for Excellence in Specialty Pharmaceutical Product Marketing 
Based on a survey of 28 pharmaceutical organizations, this 30-slide presentation identifies how specialty pharmaceutical product marketers effectively allocate their program resources among various marketing activities and budget categories... (ID 4566)
Companies Profiled: Abbott, Stiefel, Allergan, Altus Biologics, more ...
Price: $1500.00
Developing Global Trademarks: Benchmarking Strategy & Process 
Based on a survey and executive interviews with 13 market leaders, this 40-slide study identifies differences in strategies and processes used to develop global trademarks... (ID 4557)
Companies Profiled: 3M Pharmaceuticals, Sanofi-aventis, Endo Pharmaceuticals, Genzyme, more ...
Price: $995.95
Global Branding: Achieving Consistent Brand Identity & Messaging 
This 25-page document focuses on the latest thinking of several pharmaceutical and consumer product companies on the most effective methods of governing consistent brand identities... (ID 4517)
Companies Profiled: AMD, Sanofi-aventis, BASF India Ltd, Standard & Poor's, more ...
Price: $834.95

 


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