Sales and Marketing Best Practices: Channel Management

ABOUT US

RESEARCH & CONSULTING

BENCHMARKING REPORTS

BEST PRACTICE DATABASE

RESEARCH & ADVISORY SERVICES

BEST PRACTICES EXCELLENCE SERVICES

Advanced Search

Wizards and Analytics Search

Simple Search

By Subject Area

Sales and Marketing > Marketing Management > Deploying Marketing Programs > Channel Management

Channel Management Research

Wholesaling Strategy: Managing Channel Conflict & Cannibalization

Operate wholesaling initiatives under a separate brand to reduce channel confusion... (ID 3719)
Companies Profiled: Con Edison, Bank of Hawaii, PrimeCo, Lightbridge
Price: $9.95

Wholesaling Strategy: Targeting Key Wholesale Customer Segments

Market targeted services to resellers to exploit bundling synergies... (ID 3718)
Companies Profiled: Verizon Wireless, 3M Company, Visa, Cisco Systems, more ...
Price: $9.95

Manage Reseller Relationships: Providing Service and Support

Develop several communication channels to effectively market reseller services... (ID 3715)
Companies Profiled: partners
Price: $9.95

Wholesaling Strategy: Segmenting Customers

Manage & Coordinate Brands Capitalize on market demand to streamline marketing costs. The first key step in designing a wholesale strategy is to assess the state of the market... (ID 3711)
Companies Profiled: partners
Price: $9.95

Wholesaling Strategy: Managing Reseller Relationships

Segment customers based on account attributes, but remain flexible in delivering customized and personalized attention... (ID 3706)
Companies Profiled: Southern Company
Price: $9.95

Value Chain: Methods and Means of Communication Delivery -- Part 2

One of the primary challenges facing marketing communications professionals is to effectively deliver data throughout the value chain... (ID 3686)
Companies Profiled: Caterpillar, 3M, Hewlett-Packard, Graybar Electric
Price: $9.95

Value Chain: Methods and Means of Communication Delivery -- Part 1

One of the primary challenges facing marketing communications professionals is to effectively deliver data throughout the value chain... (ID 3685)
Companies Profiled: Caterpillar, General Motors, Hewlett-Packard, Graybar Electric
Price: $9.95

All contents copyright � 1999-2012 Best Practices, LLC 6350 Quadrangle Drive, Chapel Hill, NC 27517 USA (919) 403-0251.
Site Map | Please see our Terms and Conditions of Use and Privacy Policy.

This site is optimized for 4.0 and higher versions of Microsoft Internet Explorer and Netscape Navigator.
If you experience difficulties using our e-commerce system, please check your browser version and our FAQs.