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Sales and Marketing > Marketing Management > Deploying Marketing Programs > Lifecycle Management
Lifecycle Management Research

Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Product Generations 
Non-members: Click here for a complimentary excerpt of Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Product Generations STUDY OVERVIEW This case study reviews the public relations strategy and tactics utilized by AstraZeneca for Nexium, its product for acid reflux disease... (ID 5012)
Companies Profiled: AstraZeneca
Price: $1500.00   Free Excerpt Available
Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance 
Non-members: Click here to review a complimentary excerpt from "Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance" STUDY OVERVIEW Scientific journals and government regulators have increased the scrutiny and expectations for pharmaceutical companies seeking to publish their clinical trial results... (ID 4928)
Companies Profiled: Alkermes, Astellas , Baxter, Becton Dickinson, more ...
Price: $4900.00   Free Excerpt Available
Product Re-Launch: Determining the Ideal Marketing Investment 
Non-members: Click here to sign-up for a complimentary tour of "Product Re-Launch: Determining the Ideal Marketing Investment" Study Overview When product managers endeavor to re-launch a pharmaceutical product, they face numerous obstacles in securing funding for a re-launch and in determining the ideal mix of activities... (ID 4773)
Companies Profiled: Bayer Healthcare, UCB Pharma, Schering-Plough, Roche, more ...
Price: $1132.00
Keys to Marketing Management in Pharmaceutical Co-Promotions 
Study Overview An effective marketing strategy in a pharmaceutical co-promotion effort lays the foundation for the successful sales of a product... (ID 4668)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $687.95
Multiple Formulations Strategies: Maximizing Drug Lifetime Value 
An emerging lifecycle management issue centers around drug formulations... (ID 4061)
Companies Profiled: Pfizer, Sanofi-aventis, Glaxo-Wellcome, Schering-Plough, more ...
Price: $74.95
Blockbuster Lifecycle Management Benchmark Review 
Best Practices, LLC conducted this benchmarking review focusing on lifecycle management of pharmaceutical products through our Sales & Marketing Excellence Forum (SME) service... (ID 4059)
Companies Profiled: 4 Leading Pharmaceutical Companies and 1 leading Biotech Company
Price: $74.95

 


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