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Sales and Marketing > Marketing Management > Deploying Marketing Programs > Marketing Communication and Promotion > Integrated Organizational Consistency
Integrated Organizational Consistency Research

Planning Clinical Trials: Targeting Patients and Study Sites 
Study Overview Targeting is the cornerstone of any effective marketing communications... (ID 4671)
Companies Profiled: America's Doctor, Sanofi-aventis, Roche, aaiPharma, more ...
Price: $1544.95
Driving the Business Impact of Market Research Organizations through Global Cross-Unit Collaboration 
Study Overview Leadership’s role is evident in high-performing market research organizations... (ID 4583)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95
Optimizing Market Research Structures 
Study Overview There is no perfect market research structure... (ID 4582)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $568.95
Global Branding: Achieving Consistent Brand Identity & Messaging 
This 25-page document focuses on the latest thinking of several pharmaceutical and consumer product companies on the most effective methods of governing consistent brand identities... (ID 4517)
Companies Profiled: AMD, Sanofi-aventis, BASF India Ltd, Standard & Poor's, more ...
Price: $834.95
Marketing Communications: Optimal Resources for Superior Performance 
This 20-slide presentation analyzes the optimal resources needed for superior performance in marketing communications... (ID 4503)
Companies Profiled: BT Group, AMD, Ingram Micro Canada, Canon USA - Semiconductor Division, more ...
Price: $604.95
Creating Buy-In for Marketing Communications Efforts through Database Technology 
Building support for a data warehousing project is a key factor in the effort's overall success... (ID 3690)
Companies Profiled: A Leading Health Care Company
Price: $9.95
Marketing Communication Standardization and Consistency 
Create a common “voice” for all communications to ensure consistency in all information pieces... (ID 3684)
Companies Profiled: Caterpillar, 3M, Ford, General Motors
Price: $9.95
Marketing Communication Creation and Implementation -- Part 2 
Organizational Spotlight Utilize “market centers” to integrate functional expertise and centralize marketing communications... (ID 3683)
Companies Profiled: 3M, General Motors
Price: $9.95
Marketing Communication Creation and Implementation -- Part 1 
Manage a decentralized creation system with a centralized distribution and execution system to ensure accuracy and efficiency... (ID 3682)
Companies Profiled: General Motors, Caterpillar, Hewlett-Packard
Price: $9.95
Marketing Communications Review and Revision 
Implement a timely and effective interdepartmental communications review process to ensure accuracy of communication... (ID 3681)
Companies Profiled: General Motors, Caterpillar, 3M
Price: $9.95
Marketing Communication Management and Administration 
Align communications strategies with company culture to make processes more effective... (ID 3680)
Companies Profiled: 3M, Ford, Graybar Electric
Price: $9.95

 


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