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Sales and Marketing > Marketing Management > Deploying Marketing Programs > Marketing Communication and Promotion > Promotion
Promotion Research

Supporting Successful Product Launches: Tactics for Educating Patients 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Product Launches: Tactics for Educating Patients" Study Overview The bio-pharmaceutical marketplace continues to evolve as new medicines and technologies create valuable market opportunities... (ID 5079)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2700.00   Free Excerpt Available
Supporting Successful Diabetes Product Launches: Tactics for Educating Patients 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Diabetes Product Launches: Tactics for Educating Patients" Note: Data in this study are segmented to present views for Total Benchmark Class and Diabetes respondents... (ID 5070)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2745.00   Free Excerpt Available
Supporting Successful Oncology Product Launches: Tactics for Educating Patients 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Oncology Product Launches: Tactics for Educating Patients" Note: Data in this study are segmented to present views for Total Benchmark Class and Oncology respondents... (ID 5061)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $3040.00
Erbitux Case Study: Using Congresses to Educate the Oncology Community 
Non-members: Click here to review a complimentary excerpt from "Erbitux Case Study: Using Congresses to Educate the Oncology Community" STUDY OVERVIEW Cetuximab – marketed as “Erbitux” – won its initial US approval in 2004 and by 2006 became a blockbuster oncology product... (ID 5060)
Companies Profiled: Bristol-Myers Squibb, Eli Lilly and Company, Merck Serono, ImClone Systems Inc.
Price: $1500.00   Free Excerpt Available
Innovations in Patient-Focused Initiatives: Case Studies in Reaching, Engaging and Supporting Patients 
Non-members: Click here to review a complimentary excerpt from "Innovations in Patient-Focused Initiatives: Case Studies in Reaching, Engaging, and Supporting Patients" STUDY OVERVIEW With so much riding on the consumers’ acceptance of a product, it is only logical when designing marketing strategies to have in place initiatives that focus on the unfulfilled needs of the population... (ID 5058)
Companies Profiled: Acorda Therapeutics, Sanofi-aventis, Amgen, Bayer, more ...
Price: $4575.00   Free Excerpt Available
Continuing Medical Education: Trends in Structure and Functional Management 
Non-members: Click here to review a complimentary excerpt from "Continuing Medical Education: Trends in Structure and Functional Management" STUDY OVERVIEW The trend toward greater transparency in physician interactions has affected how companies approach Continuing Medical Education (CME)... (ID 5037)
Companies Profiled: Alcon Labs, Amylin, AstraZeneca, Baxter, more ...
Price: $2890.00   Free Excerpt Available
Key Factors in Recruiting and Retaining Patients for Clinical Trials 
Study Overview Effective clinical trial communication enhances study sites’ ability to rapidly enroll patients and successfully retain them throughout the trial... (ID 4673)
Companies Profiled: AstraZeneca, Sanofi-aventis, Bayer, Bristol-Myers Squibb, more ...
Price: $1598.95
Toolkit for Communicating Clinical Trial Results: Activities & Timing 
This document contains an introduction and 13 graphics that outline the key steps in the process of communicating clinical trial results to physicians, the managed care community and consumers... (ID 4428)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, AstraZeneca, Bristol-Myers Squibb, more ...
Price: $1499.95
Continuously Evaluate Outcome of Direct-to-Consumer Marketing Campaigns 
Practices covered in this document include the following... (ID 3655)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95

 


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