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Sales and Marketing > Marketing Management > Deploying Marketing Programs > Marketing Communication and Promotion > Sales Collateral
Sales Collateral Research

Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance 
Non-members: Click here to review a complimentary excerpt from "Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance" STUDY OVERVIEW Scientific journals and government regulators have increased the scrutiny and expectations for pharmaceutical companies seeking to publish their clinical trial results... (ID 4928)
Companies Profiled: Alkermes, Astellas , Baxter, Becton Dickinson, more ...
Price: $4900.00   Free Excerpt Available
Managing the Marketing Materials Development Process 
At Company A the front end strategic processes are managed by brand teams and performed primarily by ad agencies... (ID 3848)
Companies Profiled: Pharmaceutical Companies
Price: $9.95
Marketing Materials Development: Bridging the Gap between Creative and Implementation Processes 
Company A maintains an internal design team that enables it to maintain a closer alignment between brand strategy and creative design... (ID 3847)
Companies Profiled: Pharmaceutical Companies
Price: $9.95
Marketing Materials Development: Increasing Process Efficiency 
The Promotional Services Group maintains an electronic routing system that allows them to track a project through the various stages of the production process... (ID 3846)
Companies Profiled: Pharmaceutical Companies
Price: $9.95
Marketing Materials Development Process Roles & Responsibilities 
Company A Company A is one of the largest producers in the pharmaceutical industry... (ID 3845)
Companies Profiled: Pharmaceutical Companies
Price: $9.95
Developing Brand Support through Collateral 
Design a sales collateral measurement system to track effectiveness. T. Rowe Price uses a number of different measures to track its sales collateral success... (ID 3671)
Companies Profiled: T. Rowe Price, Ritz-Carlton
Price: FREE
Manage Inventory and Distribution of Sales Collateral 
Track sales collateral orders, production and mailing from warehouse on a daily or weekly basis in order to provide quality assurance to management... (ID 3666)
Companies Profiled: Ritz-Carlton
Price: $9.95
Respond to Needs of Customers and Sales Representatives in Sales Collateral Design-- Part 1 
Identify consumer responses to sales collateral and develop solutions that satisfy their needs... (ID 3664)
Companies Profiled: Pitney Bowes
Price: $9.95
Manage Collateral Development -- Part 2 
Organize sales collateral early in product marketing planning in order to have adequate materials prepared for launch... (ID 3663)
Companies Profiled: Pitney Bowes, Cisco Systems, T. Rowe Price, Ritz-Carlton
Price: $9.95
Manage Collateral Development -- Part 1 
Develop a fully integrated sales collateral design and production process to reduce cycle time and encourage alignment of the organization... (ID 3662)
Companies Profiled: T. Rowe Price
Price: $9.95
Managing Sales Collateral Development and Production 
Practices in this document include: Developing a fully integrated sales collateral design and production process to reduce cycle time and encourage alignment of the organization... (ID 2333)
Companies Profiled: T. Rowe Price, Pitney Bowes, Cisco Systems, Ritz-Carlton
Price: $22.95

 


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