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Sales and Marketing > Marketing Management > Deploying Marketing Programs > Marketing Communication and Promotion > Stakeholder Needs

Stakeholder Needs Research

Pharmaceutical Market Analytics: Stakeholders and Corporate Recognition & Support 
Non-members: Click here to sign-up for a complimentary tour of "Pharmaceutical Market Analytics: Stakeholders and Corporate Recognition & Support" STUDY OVERVIEW Despite its potential to have great impact on the business, Market Analytics (see Key Definitions below) frequently has to work hard to achieve adequate recognition and resources from top management, which historically has viewed marketing and sales as the top priority... (ID 4975)
Companies Profiled: Abbott Laboratories, Alcon, Amgen, Amylin, more ...
Price: $1261.00


Capturing and Using Customer Insights: Survey Results 
This 62-slide presentation reveals the survey results of 57 companies across the world on how they capture and use customer insights... (ID 4437)
Companies Profiled: 3M, Appleseeds, Inc., Aliant Telecom, more ...
Price: $574.95


Marketing to Multicultural Physicians 
This 18-page document, based on in-depth interviews with six leading pharmaceutical companies, investigates how top pharma companies market to and build relationships with U... (ID 4425)
Companies Profiled: Sanofi-aventis, Wyeth, Roche, Pfizer, more ...
Price: $824.95


Gather Stakeholder Feedback 
Establish a dealer council to collect formal dealer feedback on a regular basis... (ID 3688)
Companies Profiled: Ford, Graybar Electric, Hewlett-Packard, General Motors
Price: $9.95


Customer and Communication Segmentation 
Align content of marketing communications with different user segments. Hewlett Packard must communicate with over 30,000 different distributors and dealers in its North American market... (ID 3687)
Companies Profiled: Graybar Electric, General Motors, Hewlett-Packard, 3M
Price: $9.95


Value Chain: Methods and Means of Communication Delivery -- Part 2 
One of the primary challenges facing marketing communications professionals is to effectively deliver data throughout the value chain... (ID 3686)
Companies Profiled: Caterpillar, 3M, Hewlett-Packard, Graybar Electric
Price: $9.95


Value Chain: Methods and Means of Communication Delivery -- Part 1 
One of the primary challenges facing marketing communications professionals is to effectively deliver data throughout the value chain... (ID 3685)
Companies Profiled: Caterpillar, General Motors, Hewlett-Packard, Graybar Electric
Price: $9.95



 


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