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Sales and Marketing > Marketing Management > Designing Marketing Strategies > Lifecycle Management
Lifecycle Management Research
 | Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs
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Non-members: Click here to review a complimentary excerpt from "Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs"
STUDY OVERVIEW
To broaden their marketing reach, biopharmaceutical companies are investing in innovative marketing strategies and tactics to engage key customer groups such as health care providers, patients, payers, and key opinion leaders... (ID 5183)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...
Price: $5000.00 Free Excerpt Available
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