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Sales and Marketing > Marketing Management > Designing Marketing Strategies > Pricing Strategies
Pricing Strategies Research

Oncology Global Strategic Marketing: Benchmarking Budget Levels 
Non-members: Click here to review a complimentary excerpt from "Oncology Global Strategic Marketing: Benchmarking Budget Levels" STUDY OVERVIEW Charged with overseeing global marketing and early product commercialization activities, Global Strategic Marketing (GSM) organizations in oncology face crowded markets that require high performance to be successful... (ID 5160)
Companies Profiled: Abbott Laboratories, Astellas, AstraZeneca, Baxter Oncology GmbH, more ...
Price: $3200.00   Free Excerpt Available
Supporting Successful Product Launches: Tactics for Educating Payers 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Product Launches: Tactics for Educating Payers" Study Overview Effective payer education of new products has become paramount in the face of the ever-growing role of the payer and government sectors in the marketplace... (ID 5080)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1710.00   Free Excerpt Available
The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS Therapeutic Area 
Non-members: Click here to review a complimentary excerpt from "The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS Therapeutic Area" STUDY OVERVIEW Patient advocacy is an effective way to create a well-informed marketplace... (ID 5074)
Companies Profiled: Gilead Sciences, Abbott, Merck, GlaxoSmithKline
Price: $695.00   Free Excerpt Available
Supporting Successful Diabetes Product Launches: Tactics for Educating Payers 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Diabetes Product Launches: Tactics for Educating Payers" Note: Data in this study are segmented to present views for Total Benchmark Class and Diabetes respondents... (ID 5073)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1890.00   Free Excerpt Available
Supporting Successful Oncology Product Launches: Tactics for Educating Payers 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Oncology Product Launches: Tactics for Educating Payers" Note: Data in this study are segmented to present views for Total Benchmark Class and Oncology respondents... (ID 5066)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2058.00   Free Excerpt Available
Building Pharmaceutical Blockbusters in a Crowded Market 
Non-members: Click here to sign-up for a complimentary tour of "Building Pharmaceutical Blockbusters in a Crowded Market" Study Overview The continued existence of any pharmaceutical company depends on their ability to market successfully new products and turn them into blockbuster successes... (ID 4891)
Companies Profiled: AstraZeneca, Sanofi-aventis, Schering-Plough, Merck, more ...
Price: $2334.00   Free Excerpt Available
Case Studies in Successful Re-Launch: Zithromax and Wellbutrin 
Non-members: Click here to sign-up for a complimentary tour of "Case Studies in Successful Re-Launch: Zithromax and Wellbutrin" Study Overview Successfully re-launching a pharmaceutical product is a difficult feat... (ID 4776)
Companies Profiled: Bayer Healthcare, UCB Pharma, Schering-Plough, Roche, more ...
Price: $1365.61   Free Excerpt Available
Benchmarking Effective Pricing Strategies 
This 18-slide presentation examines the different factors that are used in developing an effective pricing strategy... (ID 4504)
Companies Profiled: Bank of America, Johnson & Johsnon - Egypt, Blue Cross and Blue Shield of North Carolina, Merck Sharp & Dohme (MSD) China, more ...
Price: $824.95
Wholesaling Strategy: Increasing Process Efficiency 
Implement an electronic communications system to compete for resellers. Excellent distributors have identified the use of EDI systems as a critical component of doing business... (ID 3722)
Companies Profiled: EDI, ROLS, R.J. Reynolds, Kaiser Permanente, more ...
Price: $9.95
Wholesaling Strategy: Managing Costs to Maximize Margins 
Implement systems and procedures that support the corporate wholesaling strategy. Southern Company markets to its customers by providing its products and services at the lowest possible cost... (ID 3707)
Companies Profiled: Southern Company
Price: $9.95
Resource Allocation of Pharmaceutical Market Segmentation 
Provide sufficient funding for “market segmentation analysis” as part of the overall marketing research budget... (ID 3702)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
Budget Resources for Sales Collateral 
Employ collaborative effort to determine sales collateral budget... (ID 3670)
Companies Profiled: Pitney Bowes, T. Rowe Price
Price: $18.95
Sales Collateral Creation: Select and Maintain Vendor Relationships 
This document looks at two main practices: Building a long-standing relationship with a few vendors to create industry experts and benchmarking current vendors against their competitors in order to keep prices in line with industry standards... (ID 3669)
Companies Profiled: Pitney Bowes
Price: $9.95
Continuously Evaluate Outcome of Direct-to-Consumer Marketing Campaigns 
Practices covered in this document include the following... (ID 3655)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95

 


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