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Sales and Marketing > Marketing Management > Managing Development Process > Performance Measurement
Performance Measurement Research

Managed Markets Account Management: Assessing the Performance of Account Executives 
Non-members: Click here to review a complimentary excerpt from "Managed Markets Account Management: Assessing the Performance of Account Executives" Study Overview Today's market-driven environment has made assessment of the performance of account executives complex and critical... (ID 5053)
Companies Profiled: Abbott, Roche, Ther-Rx, Lundbeck, more ...
Price: $4210.00   Free Excerpt Available
Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations 
Non-members: to download a complimentary excerpt of this study, please click here... (ID 4976)
Companies Profiled: Abbott, Bayer Schering AG, Cephalon, Merial, more ...
Price: $3495.00   Free Excerpt Available
Effective Corporate Marketing Processes and Activities 
Study Overview As corporations transform from decidedly product-driven organizations into market-driven organizations, and become more dependent on the accomplishment of marketing initiatives, the search for winning marketing strategies is imperative... (ID 4703)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1225.00
Performance Measures in Pharmaceutical Conventions Management 
Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services... (ID 4354)
Companies Profiled: 3M, Roche, Ortho-McNeil, GlaxoSmithKline , more ...
Price: $378.95
Marketing Metrics Benchmark Findings 
This benchmarking survey was conducted on behalf of pharmaceutical members of the Business Excellence Board, a membership-based benchmarking research solution offered by Best Practices, LLC... (ID 4087)
Companies Profiled: Merck, Sanofi-aventis, Novartis, AstraZeneca, more ...
Price: $59.95

 


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