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Sales and Marketing > Marketing Management > Managing Marketing Organizations > Development and Retention
Development and Retention Research

Market Research Training & Development Excellence: Resource Ratios, Core Skills and Training Approaches for High-Performing Market Research Groups 
Non-members: Click here to review a complimentary excerpt from "Market Research Training & Development Excellence: Resource Ratios, Core Skills and Training Approaches for High-Performing Market Research Groups" STUDY OVERVIEW Organizations rely on the market research function to provide insights that will help help set a strategic and tactical direction for competing in the commercial marketplace... (ID 5192)
Companies Profiled: 3M Pharmaceuticals, Bank of Ireland, Abbott, Central Life Sciences, more ...
Price: $2700.00
Training and Support for Pharmaceutical Conventions Management 
Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services... (ID 4352)
Companies Profiled: AstraZeneca, Roche, Ortho-McNeil, Bristol-Myers Squibb, more ...
Price: $378.95
Structuring Marketing Career Paths to Develop, Retain and Satisfy Employees 
Leading companies seek to establish a robust career path for Marketing to drive retention and career satisfaction among marketing employees... (ID 4337)
Companies Profiled: AstraZeneca, GlaxoSmithKline , Eli Lilly
Price: $1049.95
Organizational Structure and Responsibility 
Assign consumer marketing activities to a centralized team to maintain marketing continuity, facilitate success tracking and reduce advertising costs... (ID 3656)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
Managing Outsourced Agencies when Targeting 
Utilize partnerships to effectively target specific consumer groups... (ID 3654)
Companies Profiled: A Leading Advertising Firm
Price: $9.95

 


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