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Sales and Marketing > Marketing Management > Managing Marketing Organizations > Managing Marketing Processes
Managing Marketing Processes Research

Medical Device Marketing Excellence: Optimizing Group Structure and Operations 
Non-members: Click here to review a complimentary excerpt from "Medical Device Marketing Excellence: Optimizing Group Structure and Operations" STUDY OVERVIEW A dynamic and competitive medical device marketplace makes it essential for device organizations to have an effective marketing group... (ID 5182)
Companies Profiled: Stryker, Edward Lifesciences, Medtronic, CareFusion, more ...
Price: $4500.00   Free Excerpt Available
Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management 
Non-members: Click here to review a complimentary excerpt from "Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management" STUDY OVERVIEW The advocacy of Key Opinion Leaders (KOLs) has proven to be among of the most effective and critical means of building product awareness in the medical and scientific communities... (ID 5056)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, URL Pharma, Transoma Medical, more ...
Price: $5200.00   Free Excerpt Available
Best Practices for Using Social Media To Drive Business Outcomes 
Non-members: Click here to review a complimentary excerpt from "Best Practices for Using Social Media to Drive Business Outcomes" STUDY OVERVIEW Social Media, the buzzword of this generation, has taken over agendas of many marketing organizations... (ID 5050)
Companies Profiled: Janssen Cilag Pharmaceutical, Grupo Uriach, Merck Serono, MidAmerican Energy Company, more ...
Price: $995.00   Free Excerpt Available
Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies 
Non-members: Click here to review a complimentary excerpt from "Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies" STUDY OVERVIEW Assessing and allocating the correct level of resources is vital to ensure steady performance levels during the fluctuating business environment and changing growth goals that often occur during the course of an organization's existence... (ID 5048)
Companies Profiled: Abbott Laboratories, Becton Dickinson, Hospira, LifeScan, more ...
Price: $2700.00   Free Excerpt Available
Effective Brand Team Management: Critical Success Factors 
Non-members: Click here to review a complimentary excerpt from "Effective Brand Team Management: Critical Success Factors" STUDY OVERVIEW Revenue in biotechnology and pharmaceutical companies is driven by product sales... (ID 5039)
Companies Profiled: Abbott, Wyeth, TAP, Takeda, more ...
Price: $1750.00   Free Excerpt Available
Performance Benchmark: Optimizing Marketing Staff Levels to Drive Growth 
Non-members: Click here for a complimentary excerpt of "Performance Benchmark: Optimizing Marketing Staff Levels to Drive Growth... (ID 5021)
Companies Profiled: Abbott, Pharmacopeia, American Regent, Cardinal Health, more ...
Price: $3500.00   Free Excerpt Available
Managing Quality to Drive Growth: Meeting Proceedings 
Non-members: Click here to download a complimentary excerpt of "Managing Quality to Drive Growth: Meeting Proceedings" OVERVIEW Applying lessons learned from Six Sigma and Lean deployments in manufacturing to areas that drive corporate growth, such as sales, marketing and new product development, is the current hurdle for companies looking to stimulate organic growth... (ID 4982)
Companies Profiled: Boeing, BP Amoco, CenterPoint Energy, LifeScan, more ...
Price: $750.00   Free Excerpt Available
Pharmaceutical Marketing Services: U.S. Staffing Metrics 
Non-members: Click here to sign-up for a complimentary tour of "Pharmaceutical Marketing Services: U... (ID 4922)
Companies Profiled: Wyeth, CV Therapeutics, Amgen, Forest Laboratories, more ...
Price: $3115.00
Pharmaceutical Marketing Services: U.S. Staffing Metrics 
Non-members: Click here to sign-up for a complimentary tour of "Pharmaceutical Marketing Services: U... (ID 4922)
Companies Profiled: Wyeth, CV Therapeutics, Amgen, Forest Laboratories, more ...
Price: $3115.00
U.S. Pharmaceutical Sales & Marketing Operations: Staffing and Efficiency Metrics 
Non-members: Click here to sign-up for a complimentary tour of "U... (ID 4921)
Companies Profiled: Solvay Pharmaceuticals, Novo Nordisk, Bayer Specialty Pharmaceuticals, Novartis, more ...
Price: $3725.00
Resource Benchmarks for U.S. Pharmaceutical Managed Care Operations 
Non-members: Click here to sign-up for a complimentary tour of "Resource Benchmarks for U... (ID 4915)
Companies Profiled: Genentech, Roche, NovoNordisk, GlaxoSmithKline, more ...
Price: $2115.00
Effective Corporate Marketing Processes and Activities 
Study Overview As corporations transform from decidedly product-driven organizations into market-driven organizations, and become more dependent on the accomplishment of marketing initiatives, the search for winning marketing strategies is imperative... (ID 4703)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1225.00
The Growing Role of Corporate Marketing 
To download a free excerpt of some of the findings in this document click here: http://www3... (ID 4702)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1619.00
Critical Success Factors in Corporate Marketing 
Study Overview To ensure future growth and profitability, companies are trying to strengthen and revitalize their brand images, refocus sales forces and streamline marketing processes... (ID 4701)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $539.00
Marketing Excellence Training Programs 
Study Overview In the Pharmaceutical Industry, marketing excellence is often the lifeblood of a drug's success... (ID 4695)
Companies Profiled: Pfizer Animal Health, Abbott Laboratories, Alcon, Amgen, more ...
Price: $865.95
Medical Affairs Excellence: Overview of Structure, Alignment and Funding 
Study Overview In today’s challenging healthcare environment, medical affairs’ role has become even more crucial to pharmaceutical companies’ success... (ID 4629)
Companies Profiled: Abbott, Sanofi-aventis, Amgen, Biogen, more ...
Price: $545.95
Managing Staffing Resources of Market Research Organizations 
Study Overview Market research leaders manage workloads in terms of departmental resource demands and project business importance... (ID 4586)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $522.95
Market Research Department Excellence: Key Factors 
Study Overview In a rough-and-tumble global economy, companies and leaders who possess deep market insights win an edge against competitors... (ID 4581)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $331.95
Marketing Communications: Optimal Resources for Superior Performance 
This 20-slide presentation analyzes the optimal resources needed for superior performance in marketing communications... (ID 4503)
Companies Profiled: BT Group, AMD, Ingram Micro Canada, Canon USA - Semiconductor Division, more ...
Price: $604.95
Pharmaceutical Conventions Management Survey Analysis 
Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services... (ID 4356)
Companies Profiled: 3M, Roche, Ortho-McNeil, GlaxoSmithKline , more ...
Price: $459.95
Conventions Management Overview 
Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services... (ID 4355)
Companies Profiled: Roche, AstraZeneca, 3M, Amgen, more ...
Price: $378.95

 


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