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Sales and Marketing > Marketing Management > Managing Marketing Organizations > Strategic Role of Marketing
Strategic Role of Marketing Research

Market Research Training & Development Excellence: Global Training, Executive Insights and Pitfalls/Lessons Learned for High-Performing Market Research Groups 
Non-members: Click here to review a complimentary excerpt from "Market Research Training & Development Excellence: Global Training, Executive Insights and Pitfalls/ Lessons Learned for High-Performing Market Research Group" STUDY OVERVIEW Training market researchers to spot and communicate key insights is a critical success factor in today's highly competitive global marketplace... (ID 5193)
Companies Profiled: 3M Pharmaceuticals, Bank of Ireland, Abbott, Central Life Sciences, more ...
Price: $2400.00
Medical Device Marketing Excellence: Optimizing Group Structure and Operations 
Non-members: Click here to review a complimentary excerpt from "Medical Device Marketing Excellence: Optimizing Group Structure and Operations" STUDY OVERVIEW A dynamic and competitive medical device marketplace makes it essential for device organizations to have an effective marketing group... (ID 5182)
Companies Profiled: Stryker, Edward Lifesciences, Medtronic, CareFusion, more ...
Price: $4500.00   Free Excerpt Available
Oncology Global Strategic Marketing: Benchmarking Staffing, Structure & Service Scope 
Non-members: Click here to review a complimentary excerpt from "Oncology Global Strategic Marketing: Benchmarking Staffing, Structure & Service Scope" STUDY OVERVIEW Charged with overseeing global marketing and early product commercialization activities, Global Strategic Marketing (GSM) organizations in oncology face crowded markets that require high performance to be successful... (ID 5161)
Companies Profiled: Abbott Laboratories, Astellas, AstraZeneca, Baxter Oncology GmbH, more ...
Price: $3200.00   Free Excerpt Available
Effective Corporate Marketing Processes and Activities 
Study Overview As corporations transform from decidedly product-driven organizations into market-driven organizations, and become more dependent on the accomplishment of marketing initiatives, the search for winning marketing strategies is imperative... (ID 4703)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1225.00
The Growing Role of Corporate Marketing 
To download a free excerpt of some of the findings in this document click here: http://www3... (ID 4702)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1619.00
Critical Success Factors in Corporate Marketing 
Study Overview To ensure future growth and profitability, companies are trying to strengthen and revitalize their brand images, refocus sales forces and streamline marketing processes... (ID 4701)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $539.00
Wholesaling Strategy: Managing and Coordinating Brands 
Create incentive programs to motivate resellers to align with your corporate goals... (ID 3717)
Companies Profiled: Intel, Cyrix, Cellular Works, Bergen Brunswig, more ...
Price: $9.95
Continuously Evaluate Outcome of Direct-to-Consumer Marketing Campaigns 
Practices covered in this document include the following... (ID 3655)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95

 


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