Sales and Marketing Best Practices: Segmentation Strategy Implementation

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Sales and Marketing > Marketing Management > Segmenting Target Markets > Segmentation Strategy Implementation

Segmentation Strategy Implementation Research

Benchmarks for Excellence in Specialty Pharmaceutical Product Marketing

Based on a survey of 28 pharmaceutical organizations, this 30-slide presentation identifies how specialty pharmaceutical product marketers effectively allocate their program resources among various marketing activities and budget categories... (ID 4566)
Companies Profiled: Abbott, Stiefel, Allergan, Altus Biologics, more ...
Price: $1500.00

Wholesaling Strategy: Standardizing Product Offerings

Offer a carefully selected menu of services to resellers to increase operating efficiency... (ID 3721)
Companies Profiled: Fleming, Abbott HealthSystems Division, AT&T, Combined Independent Holdings
Price: $9.95

Wholesaling Strategy: Segmenting Customers

Manage & Coordinate Brands Capitalize on market demand to streamline marketing costs. The first key step in designing a wholesale strategy is to assess the state of the market... (ID 3711)
Companies Profiled: partners
Price: $9.95

Implementation Support and Continuous Improvement of Pharmaceutical Market Segmentation

Design and deploy segmentation training programs to enhance implementation effectiveness... (ID 3703)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95

Strategy and Structure of Pharmaceutical Market Segmentation -- Part 2

Adapt segmentation strategies to reflect critical success factors at each stage of the product life cycle... (ID 3700)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95

Strategy and Structure of Pharmaceutical Market Segmentation -- Part 1

Develop both traditional and non-traditional market segments to drive prescription and share growth... (ID 3699)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95

Customer and Communication Segmentation

Align content of marketing communications with different user segments. Hewlett Packard must communicate with over 30,000 different distributors and dealers in its North American market... (ID 3687)
Companies Profiled: Graybar Electric, General Motors, Hewlett-Packard, 3M
Price: $9.95

Continuously Evaluate Outcome of Direct-to-Consumer Marketing Campaigns

Practices covered in this document include the following... (ID 3655)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95

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