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Sales and Marketing > New Product Development and Launch > Creating Infrastructure Support > Management Commitment
Management Commitment Research

Resource Allocation and Launch Readiness Factors that Shape a Strong Oncology Market Entry: Stakeholder Allocations, Investment Levels and Resource Levels Across Launch Functions 
Non-members: Click here to review a complimentary excerpt from "Resource Allocation and Launch Readiness Factors that Shape a Strong Oncology Market Entry: Stakeholder Allocations, Investment Levels and Resource Levels Across Launch Functions" STUDY OVERVIEW One of the more difficult aspects of planning a new oncology product launch is balancing the different resource and investment allocations that are needed to prepare the marketplace for a new product... (ID 5158)
Companies Profiled: Abbott Laboratories, Amgen, Actelion, AstraZeneca, more ...
Price: $1666.00   Free Excerpt Available
Resource Allocation and Launch Readiness Factors that Shape a Strong Metabolic Market Entry: Stakeholder Allocations, Investment Levels and Resource Levels Across Launch Functions 
Non-members: Click here to review a complimentary excerpt from "Resource Allocation and Launch Readiness Factors that Shape a Strong Metabolic Market Entry: Stakeholder Allocations, Investment Levels and Resource Levels Across Launch Functions" STUDY OVERVIEW One of the more difficult aspects of planning a new metabolic product launch is balancing the different resource and investment allocations that are needed to prepare the marketplace for a new product... (ID 5140)
Companies Profiled: Abbott Laboratories, Amgen, Actelion, AstraZeneca, more ...
Price: $1394.00   Free Excerpt Available
Resource Allocation and Launch Readiness Factors that Shape a Strong Cardiovascular Market Entry: Stakeholder Allocations, Investment Levels and Resource Levels Across Launch Functions 
Non-members: Click here to review a complimentary excerpt from "Resource Allocation and Launch Readiness Factors that Shape a Strong Cardiovascular Market Entry: Stakeholder Allocations, Investment Levels and Resource Levels Across Launch Functions" STUDY OVERVIEW One of the more difficult aspects of planning a new cardiovascular product launch is balancing the different resource and investment allocations that are needed to prepare the marketplace for a new product... (ID 5131)
Companies Profiled: Abbott Laboratories, Amgen, Actelion, AstraZeneca, more ...
Price: $1632.00   Free Excerpt Available
Creating the Infrastructure of a Co-Promotion Effort: Developing a Working Relationship 
Study Overview Many companies in the pharmaceutical industry do not take the necessary steps towards working with one another and identifying each company’s role when involved in a co-promotion effort, often leading to a failed effort... (ID 4685)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $1044.95
Thought Leader Program Management -- Part 2 
Develop a formal thought leader management plan that calls for early action and increased levels of personal interaction... (ID 3628)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95
Manage Trial Strategy and Execution 
Employ consumer-focused tools to ensure that patient needs are understood and integrated into development... (ID 3623)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95
Balance Clinical and Commercial Concerns 
Develop a culture that reinforces a commercial perspective in the development process... (ID 3622)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95

 


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