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Sales and Marketing > New Product Development and Launch > Ensuring Market Focus > Market Research
Market Research Research

The Future of Market Research: Developing Staff and Optimizing Structure 
Non-members: Click here to review a complimentary excerpt from "The Future of Market Research: Developing Staff and Optimizing Structure" STUDY OVERVIEW The market research function within the pharmaceutical industry is evolving from a tactically focused role to one that is more strategically focused to help organizations navigate a challenging and ever-changing marketplace... (ID 5114)
Companies Profiled: Adler Life Sciences, LLC, Abbott, Charles River, more ...
Price: $1725.00   Free Excerpt Available
Market Research for Pharmaceutical Launches 
As the market for pharmaceutical products grows, top-performing pharmaceutical companies must involve marketing as early as possible to achieve worldwide appeal... (ID 4571)
Companies Profiled: Sanofi-aventis, Merck, Eli Lilly, GlaxoSmithKline , more ...
Price: $817.95
Global Marketing Launch Strategy & Structure 
In today’s crowded marketplace, pharmaceutical companies must develop a strategy that supports business objectives and forms an effective launch team for their product to achieve attention... (ID 4567)
Companies Profiled: Merck, Sanofi-aventis, Eli Lilly, GlaxoSmithKline , more ...
Price: $812.95
Benchmarking Effective Pricing Strategies 
This 18-slide presentation examines the different factors that are used in developing an effective pricing strategy... (ID 4504)
Companies Profiled: Bank of America, Johnson & Johsnon - Egypt, Blue Cross and Blue Shield of North Carolina, Merck Sharp & Dohme (MSD) China, more ...
Price: $824.95
Enhancing Brand Performance Through Sales & Marketing Excellence 
Leading pharmaceutical companies have developed strategies over the last several years on how to distinguish their brands in highly competitive therapeutic markets... (ID 4485)
Companies Profiled: Merck, Bristol-Myers Squibb, CWC, Abbott, more ...
Price: $2416.00
The Increasing Role of Marketing in New Drug Development: Winning Through Commercially-Focused Drug Development 
Best Practices, LLC’s research team has performed a benchmark review on this important issue for member companies of the Sales and Marketing Excellence Forum... (ID 4060)
Companies Profiled: Boehringer-Ingelheim, Bristol-Myers Squibb, Eli Lilly, Glaxo Wellcome, more ...
Price: $74.95
Ensure Consumer Marketing Process Flow -- Part 1 
Conduct an evaluation of current needs to establish the direction of marketing tasks... (ID 3653)
Companies Profiled: A Leading Advertising Firm
Price: $9.95
Balance Clinical and Commercial Concerns 
Develop a culture that reinforces a commercial perspective in the development process... (ID 3622)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95
Invest Resources for Maximum Impact -- Part 3 
Focus development resources to build expertise in strategic areas. One benchmark partner keeps two major targets in mind when choosing and refining new drugs... (ID 3617)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
Invest Resources for Maximum Impact -- Part 2 
Employ situation modeling and marketing counsel to determine course of the product after Phase II... (ID 3616)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
Invest Resources for Maximum Impact -- Part 1 
Continuously refine sales forecasting tools to optimize marketing resource allocation... (ID 3615)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
Overview of Investing for Maximum Impact 
“Blockbusters aren’t just discovered... (ID 3614)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95

 


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