Sales and Marketing Best Practices: Performance Measurement

ABOUT US

RESEARCH & CONSULTING

BENCHMARKING REPORTS

BEST PRACTICE DATABASE

RESEARCH & ADVISORY SERVICES

BEST PRACTICES EXCELLENCE SERVICES

Advanced Search

Wizards and Analytics Search

Simple Search

By Subject Area

Sales and Marketing > New Product Development and Launch > Managing Development Process > Performance Measurement

Performance Measurement Research

New Product Planning and Strategic Alliances: Benchmark Partner Interview Response Table

This document cotains interview responses from the fourty-two of the questions asked of senior New Product Planning Executives from four major pharmaceutical companies... (ID 3958)
Companies Profiled: Eli Lilly, Pfizer, Amgen, Janssen
Price: $49.00

Measuring Success of Consumer Marketing Programs -- Part 2

Measure “soft ROI” through tools that monitor brand loyalty and customer awareness... (ID 3660)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95

Measuring Success of Consumer Marketing Programs -- Part 1

Set strategic time frames to realize return on investment in order to increase an organization’s flexibility in the market... (ID 3659)
Companies Profiled: A Leading Pharmaceutical Firm
Price: FREE

All contents copyright � 1999-2012 Best Practices, LLC 6350 Quadrangle Drive, Chapel Hill, NC 27517 USA (919) 403-0251.
Site Map | Please see our Terms and Conditions of Use and Privacy Policy.

This site is optimized for 4.0 and higher versions of Microsoft Internet Explorer and Netscape Navigator.
If you experience difficulties using our e-commerce system, please check your browser version and our FAQs.