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Sales and Marketing > New Product Development and Launch > Managing Thought Leader Programs > Speaker Programs > Driving System Evolution
Driving System Evolution Research

Maximizing Co-Promotion Success through Speaker Programs -- Part 2 
Assign partial budgets at the beginning of the cycle to allow reps to identify responsibility for speakers, food, and agenda... (ID 3859)
Companies Profiled: various pharmaceutical companies
Price: $22.95
Maximizing Co-Promotion Success through Speaker Programs -- Part 1 
Clearly define who will take responsibility for co-promotion activities... (ID 3858)
Companies Profiled: various pharmaceutical companies
Price: $22.95
Aligning Speaker Programs with Globalization, Rapid Growth and Mergers -- Part 2 
Align all sales-related groups behind a set of common goals that translate into specific actions... (ID 3857)
Companies Profiled: various pharmaceutical companies
Price: $22.95
Aligning Speaker Programs with Globalization, Rapid Growth and Mergers -- Part 1 
Leverage global best practices to improve performance across many functions and geographical units... (ID 3856)
Companies Profiled: various pharmaceutical companies
Price: $22.95
Using the Internet to Drive Speaker Program Systems -- Part 2 
Share current information through Internet resources to keep field reps up to date... (ID 3855)
Companies Profiled: various pharmaceutical companies
Price: $22.95
Using the Internet to Drive Speaker Program Systems -- Part 1 
Provide customized information via the Internet to increase physicians’ total interaction with the company... (ID 3854)
Companies Profiled: various pharmaceutical companies
Price: $22.95

 


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