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Sales and Marketing > New Product Development and Launch > Managing Thought Leader Programs > Speaker Programs > Fostering Continuous Improvement
Fostering Continuous Improvement Research

Speaker Training: Driving Program Impact & Influence 
Study Overview Successfully training speakers can dramatically impact brand recognition, product uptake and treatment awareness... (ID 4760)
Companies Profiled: 3M Pharmaceuticals, Abbott Laboratories, Alcon Laboratories, AstraZeneca, more ...
Price: $999.95
Setting Goals and Measuring the Impact of Speaker Programs -- Part 2 
Track the market success of products covered by speaker programs to identify impact. A simple, clearly defined Return-on-Investment measure is beneficial for top speaker program systems... (ID 3871)
Companies Profiled: various pharmaceutical companies
Price: $22.95
Setting Goals and Measuring the Impact of Speaker Programs -- Part 1 
Clearly define and communicate speaker program goals to focus corporate resources... (ID 3870)
Companies Profiled: various pharmaceutical companies
Price: $22.95
Training Speakers, Reps and Coordinators -- Part 2 
Making entries and finding information in the record systems for speaker training program administration can be confusing and problematic even for long-time users... (ID 3869)
Companies Profiled: various pharmaceutical companies
Price: $22.95
Training Speakers, Reps and Coordinators -- Part 1 
Develop training programs for speakers to develop incentives for cooperation and product advocacy... (ID 3868)
Companies Profiled: various pharmaceutical companies
Price: $22.95

 


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