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Sales and Marketing > New Product Development and Launch > Planning and Coordinating Launch > Promotional Activities
Promotional Activities Research

Payer Factors that Shape a Successful Oncology Market Entry: Education and Access Insights 
Non-members: Click here to review a complimentary excerpt from "Payer Factors that Shape a Successful Oncology Market Entry: Education and Access Insights" STUDY OVERVIEW While many factors affect a pharmaceutical new product launch, it's recognized that payers have become a critical factor in how an oncology product fares in the marketplace... (ID 5156)
Companies Profiled: GlaxoSmithKline , Bristol-Myers Squibb, Roche, Lilly, more ...
Price: $1764.00   Free Excerpt Available
Physician Factors that Shape a Successful Oncology Market Entry: Initial Trial, Thought Leader Engagement, Early Education and New Technologies 
Non-members: Click here to review a complimentary excerpt from "Physician Factors that Shape a Successful Oncology Market Entry: Initial Trial, Thought Leader Engagement, Early Education and New Technologies" STUDY OVERVIEW The pharmaceutical industry is constantly developing and launching new oncology products... (ID 5151)
Companies Profiled: GlaxoSmithKline , Bristol-Myers Squibb, Roche, Lilly, more ...
Price: $2548.00   Free Excerpt Available
Product Factors that Shape a Successful Oncology Market Entry: Differentiation, Pricing, and Therapy Benefits 
Non-members: Click here to review a complimentary excerpt from "Product Factors that Shape a Successful Oncology Market Entry: Differentiation, Pricing and Therapy Benefits" STUDY OVERVIEW New oncology products are constantly entering the biopharmaceutical marketplace; some therapies are immediate successes while others flounder for months... (ID 5150)
Companies Profiled: GlaxoSmithKline , Bristol-Myers Squibb, Roche, Lilly, more ...
Price: $2726.00   Free Excerpt Available
Expanding a Product Portfolio Without Cannibalizing an Established Brand 
Non-members: Click here to review a complimentary excerpt from "Expanding a Product Portfolio Without Cannibalizing an Established Brand" Study Overview Managing multiple products for the same indication is a complex balancing act for bio-pharmaceutical companies today—especially those that want to prevent one of their brands from gaining market share at the expense of another... (ID 5075)
Companies Profiled: Abbott, Alcon, Amgen, Baxter International, more ...
Price: $3900.00   Free Excerpt Available
Pharmaceutical Product Launch Evaluation Excellence: Processes & Measures to Evaluate Launch Success 
Non-members: Click here to download a complimentary excerpt of "Pharmaceutical Product Launch Evaluation Excellence: Processes & Measures to Evaluate Launch Success" STUDY OVERVIEW In this highly competitive and scrutinized marketplace, pharmaceutical and biotech companies have continuously examined the product launch process to cut costs and to increase performance... (ID 5011)
Companies Profiled: Medtronic, Organon, Myriad, Teva Pharmaceutical Industries Ltd, more ...
Price: $4500.00   Free Excerpt Available
Public Relations Excellence: Using PR to Launch, Grow and Extend Your Brands 
Non-members: Click here for a complimentary excerpt of "Public Relations Excellence: Using PR to Launch, Grow and Extend Your Brands... (ID 5010)
Companies Profiled: Novartis, Merck Serono, Emcure, Novo Nordisk, more ...
Price: $8000.00   Free Excerpt Available
Exubera Case Study: Misjudging the Market 
Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the failed strategy and tactics utilized by Pfizer for the launch of its inhaled insulin product Exubera for diabetes... (ID 5005)
Companies Profiled: Pfizer
Price: $2995.00   Free Excerpt Available
Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles 
Non-members: Click here for a complimentary excerpt of Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles... (ID 4986)
Companies Profiled: 3M, Ariba, Phillips, CSL Behring, more ...
Price: $3490.00   Free Excerpt Available
Marketing Activities for Pharmaceutical Launches 
NonMembers: Click here to download a complimentary excerpt of this research... (ID 4572)
Companies Profiled: Merck, Sanofi-aventis, Eli Lilly, GlaxoSmithKline , more ...
Price: $1988.95
Thought Leader Development for Global Pharmaceutical Launches 
A pharmaceutical company’s relationship with key thought leaders is vital to the success of a new product because thought leaders communicate opinions and recommendations that are often the deciding factor in influencing a physician to prescribe a new drug... (ID 4569)
Companies Profiled: Sanofi-aventis, Merck, Eli Lilly, GlaxoSmithKline , more ...
Price: $768.95
Benchmarks for Excellence in Specialty Pharmaceutical Product Marketing 
Based on a survey of 28 pharmaceutical organizations, this 30-slide presentation identifies how specialty pharmaceutical product marketers effectively allocate their program resources among various marketing activities and budget categories... (ID 4566)
Companies Profiled: Abbott, Stiefel, Allergan, Altus Biologics, more ...
Price: $1500.00
Communicating Clinical Trial Results to MCOs, Consumers & Investors 
This 12-page document includes best practices and supporting graphics for communicating clinical trial results to the managed care community, consumers and investors... (ID 4431)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, AstraZeneca, Bristol-Myers Squibb, more ...
Price: $1049.95
Positioning and Pricing for Brand Success 
STUDY OVERVIEW This 16-page document, geared to pharmaceutical marketing and brand team executives, examines how best practice companies make trademark and branding decisions about pricing, positioning and promotion... (ID 4305)
Companies Profiled: AstraZeneca; Bristol-Myers Squibb; Pfizer; Sanofi-aventis; Novartis; Merck; GSK
Price: $839.95
Sales Force Deployment that Optimizes Brand Communications 
Sales force assignment is an often overlooked management factor in the trademark and branding process... (ID 4304)
Industries Profiled: Consulting, Manufacturing, Pharmaceutical, Financial Services
Price: $659.95
Trademark Branding Decisions: Setting a Strategy 
Trademark strategy no longer refers just to setting the course for developing, launching and marketing a single product... (ID 4303)
Industries Profiled: Consulting, Manufacturing, Pharmaceutical, Financial Services
Price: $839.95
Marketing Activities Matrix: Pharmaceutical Launch 
... (ID 4106)
Companies Profiled: Leading Pharmaceutical Companies
Price: $86.95
Manage Collateral Development -- Part 2 
Organize sales collateral early in product marketing planning in order to have adequate materials prepared for launch... (ID 3663)
Companies Profiled: Pitney Bowes, Cisco Systems, T. Rowe Price, Ritz-Carlton
Price: $9.95
Improving Publication Strategy 
Co-locate a medical writing representative on the product team to facilitate public relations build-up... (ID 3630)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95

 


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