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Sales and Marketing > New Product Development and Launch > Planning and Coordinating Launch > Sales Force Buy-In and Support
Sales Force Buy-In and Support Research

Pharmaceutical Product Launch Evaluation Excellence: Processes & Measures to Evaluate Launch Success 
Non-members: Click here to download a complimentary excerpt of "Pharmaceutical Product Launch Evaluation Excellence: Processes & Measures to Evaluate Launch Success" STUDY OVERVIEW In this highly competitive and scrutinized marketplace, pharmaceutical and biotech companies have continuously examined the product launch process to cut costs and to increase performance... (ID 5011)
Companies Profiled: Medtronic, Organon, Myriad, Teva Pharmaceutical Industries Ltd, more ...
Price: $4500.00   Free Excerpt Available
Case Studies in Successful Re-Launch: Zithromax and Wellbutrin 
Non-members: Click here to sign-up for a complimentary tour of "Case Studies in Successful Re-Launch: Zithromax and Wellbutrin" Study Overview Successfully re-launching a pharmaceutical product is a difficult feat... (ID 4776)
Companies Profiled: Bayer Healthcare, UCB Pharma, Schering-Plough, Roche, more ...
Price: $1365.61   Free Excerpt Available
Product Relaunch: Setting Strategy for Success 
Non-members: Click here to sign-up for a complimentary tour of "Product Relaunch: Setting Strategy for Success" Study Overview The need to re-launch a pharmaceutical product can happen for many reasons... (ID 4775)
Companies Profiled: Bayer Healthcare, UCB Pharma, Schering-Plough, Roche, more ...
Price: $1126.00   Free Excerpt Available
Sales Force Enthusiasm: Garnering Support for Product Re-Launch 
Non-members: Click here to sign-up for a complimentary tour of "Sales Force Enthusiasm: Garnering Support for Product Re-Launch" Study Overview Garnering sales force support for a re-launched pharmaceutical product can be a Sisyphean effort... (ID 4774)
Companies Profiled: Bayer Healthcare, UCB Pharma, Schering-Plough, Roche, more ...
Price: $1382.00
Product Re-Launch: Determining the Ideal Marketing Investment 
Non-members: Click here to sign-up for a complimentary tour of "Product Re-Launch: Determining the Ideal Marketing Investment" Study Overview When product managers endeavor to re-launch a pharmaceutical product, they face numerous obstacles in securing funding for a re-launch and in determining the ideal mix of activities... (ID 4773)
Companies Profiled: Bayer Healthcare, UCB Pharma, Schering-Plough, Roche, more ...
Price: $1132.00
Product Character & Position: Choosing Changes for New Growth 
Non-members: Click here to sign-up for a complimentary tour of "Product Character & Position: Choosing Changes for New Growth" Study Overview Most companies eventually must face the daunting task of re-launching a pharmaceutical product... (ID 4771)
Companies Profiled: Bayer Healthcare, UCB Pharma, Schering-Plough, Roche, more ...
Price: $1124.00
Pharmaceutical Sales Force Support 
Pharmaceutical companies must understand that rapid market uptake is crucial to not only achieve high sales but to maintain this for many years... (ID 4570)
Companies Profiled: Sanofi-aventis, Merck, Eli Lilly, GlaxoSmithKline , more ...
Price: $610.95

 


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