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Sales and Marketing > New Product Development and Launch > Planning and Coordinating Launch > Thought Leader and Advocacy Development
Thought Leader and Advocacy Development Research

Medical Science Liaison Services Excellence: Managing Internal Activities and Providing Oversight 
Non-members: Click here to review a complimentary excerpt from " Medical Science Liaison Services Excellence: Managing Internal Activities and Providing Oversight" STUDY OVERVIEW Medical Science Liaisons are the bridge between a company's science and critical stakeholders in the marketplace... (ID 5177)
Companies Profiled: Advanced Biohealing, Allergan, Amylin, AstraZeneca, more ...
Price: $2250.00   Free Excerpt Available
Medical Science Liaison Services Excellence: Providing Support for KOLs Throughout Product Lifecycle 
Non-members: Click here to review a complimentary excerpt from "Medical Science Liaison Services Excellence: Providing Support for KOLs Throughout Product Lifecycle" STUDY OVERVIEW As competition for the time and attention of key opinion leaders (KOLs) intensifies, pharmaceutical companies are increasingly turning to medical science liaisons to build and strengthen key relationships... (ID 5176)
Companies Profiled: Advanced Biohealing, Allergan, Amylin, AstraZeneca, more ...
Price: $2400.00   Free Excerpt Available
Oncology Market Education: Engaging Key Opinion Leaders 
Non-members: Click here to review a complimentary excerpt from "Oncology Market Education: Engaging Key Opinion Leaders" STUDY OVERVIEW Educating the marketplace about a new product is part of every new product launch... (ID 5168)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2400.00   Free Excerpt Available
Oncology Market Education: Timing and Lessons Learned 
Non-members: Click here to review a complimentary excerpt from "Oncology Market Education: Timing and Lessons Learned" STUDY OVERVIEW Informing critical stakeholders about new therapies is an important part of any new product launch - and new oncology products are no different... (ID 5167)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1500.00   Free Excerpt Available
Oncology Market Education: Informing Patients and Payers 
Non-members: Click here to review a complimentary excerpt from "Oncology Market Education: Informing Patients and Payers" STUDY OVERVIEW Patient and payer support plays an important part in the success of a new oncology product entering the market... (ID 5166)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2400.00   Free Excerpt Available
Oncology Market Education: Communicating with the Medical Community 
Non-members: Click here to review a complimentary excerpt from "Oncology Market Education: Communicating with the Medical Community" STUDY OVERVIEW The success of an oncology product launch hinges on many things but one of the critical components is the reception in the medical community... (ID 5165)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $1800.00   Free Excerpt Available
Professional & Trade Relations Excellence: Optimizing Group Structure & Resources 
Non-members: Click here to review a complimentary excerpt from "Professional & Trade Relations Excellence: Optimizing Group Structure & Resources" STUDY OVERVIEW Evolving industry and regulatory guidelines are redrawing the roles and activities of Professional and Trade Relations groups in biopharma and medical device organizations... (ID 5134)
Companies Profiled: Abbott, Mid-Cap Pharmaceutical Co., Alcon, Mitsubishi Tanabe Pharma, more ...
Price: $2400.00   Free Excerpt Available
Working with Patient Advocacy Groups: Tools & Tactics for Managing Advocacy Relationships 
Non-members: Click here to review a complimentary excerpt from "Working with Patient Advocacy Groups: Tools & Tactics for Managing Advocacy Relationships" STUDY OVERVIEW Patient advocacy groups play a crucial role in educating consumers on new medicines and treatments... (ID 5105)
Companies Profiled: Abaxis, Abbott Laboratories, Allos Therapeutics, Amgen, more ...
Price: $1900.00   Free Excerpt Available
Working with Patient Advocacy Groups: Effective Approaches to Advocacy Communication and Structure 
Non-members: Click here to review a complimentary excerpt from "Working With Patient Advocacy Groups: Effective Approaches to Advocacy Communication and Structure" STUDY OVERVIEW Esteemed for their dedication to improving health and providing access to relevant information, patient advocacy groups are uniquely positioned to inform and educate consumers... (ID 5104)
Companies Profiled: Abaxis, Abbott Laboratories, Allos Therapeutics, Amgen, more ...
Price: $2100.00   Free Excerpt Available
Working With Patient Advocacy Groups: Managing Advocacy Relationships 
Non-members: Click here to review a complimentary excerpt from "Working With Patient Advocacy Groups: Managing Advocacy Relationships" STUDY OVERVIEW Collaborations between bio-pharmaceutical companies and patient advocacy groups play an important part in patient education... (ID 5103)
Companies Profiled: Abaxis, Abbott Laboratories, Allos Therapeutics, Amgen, more ...
Price: $1890.00   Free Excerpt Available
Working With Patient Advocacy Groups: Understanding the Advocacy Landscape 
Non-members: Click here to review a complimentary excerpt from "Working with Patient Advocacy Groups: Understanding the Advocacy Landscape" STUDY OVERVIEW Patient advocacy groups are among the most trusted sources of information for patients and thus it's important for bio-pharmaceutical organizations to forge transparent and trusting relationships with groups that align with a company's therapeutic areas... (ID 5102)
Companies Profiled: Abaxis, Abbott Laboratories, Allos Therapeutics, Amgen, more ...
Price: $1680.00   Free Excerpt Available
Patient Advocacy Excellence: Optimizing Group Services & Operations 
Non-members: Click here to review a complimentary excerpt from "Patient Advocacy Excellence: Optimizing Group Services & Operations" STUDY OVERVIEW Changing market conditions have made marketplace success contingent on numerous factors that cut across several functional areas of pharmaceutical operations... (ID 5089)
Companies Profiled: Abbott, Genomic Health, Boehringer Ingelheim, Amgen, more ...
Price: $2560.00   Free Excerpt Available
Supporting Successful Product Launches: Tactics for Educating Thought Leaders 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Product Launches: Tactics for Educating Thought Leaders" Study Overview Educating the marketplace about a new product is an essential component of a successful launch and market positioning... (ID 5077)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2610.00   Free Excerpt Available
Supporting Successful Diabetes Product Launches: Tactics for Educating Thought Leaders 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Diabetes Product Launches: Tactics for Educating Thought Leaders" Note: Data in this study are segmented to present views for Total Benchmark Class and Diabetes respondents... (ID 5071)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2745.00   Free Excerpt Available
Vectibix Case Study: Collaborating with Patient Advocacy Groups to Educate the Marketplace 
Non-members: Click here to review a complimentary excerpt from "Vectibix Case Study: Collaborating with Patient Advocacy Groups to Educate the Marketplace" STUDY OVERVIEW This case study reviews how Amgen interacted with a leading patient advocacy group to support Vectibix, a colorectal cancer treatment... (ID 5067)
Companies Profiled: Amgen
Price: $1000.00   Free Excerpt Available
Supporting Successful Oncology Product Launches: Tactics for Educating Thought Leaders 
Non-members: Click here to review a complimentary excerpt from "Supporting Successful Oncology Product Launches: Tactics for Educating Thought Leaders" Note: Data in this study are segmented to present views for Total Benchmark Class and Oncology respondents... (ID 5064)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2279.00   Free Excerpt Available
Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management 
Non-members: Click here to review a complimentary excerpt from "Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management" STUDY OVERVIEW The advocacy of Key Opinion Leaders (KOLs) has proven to be among of the most effective and critical means of building product awareness in the medical and scientific communities... (ID 5056)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, URL Pharma, Transoma Medical, more ...
Price: $5200.00   Free Excerpt Available
Collaborating with Patient Advocacy Groups to Educate the Marketplace 
Non-members: Click here to review a complimentary excerpt from "Collaborating with Patient Advocacy Groups to Educate the Marketplace" STUDY OVERVIEW Patient and professional advocacy groups are an integral part of educating the marketplace on new medicines... (ID 5047)
Companies Profiled: Abbott Laboratories, Abaxis, Purdue Pharma, Allos Therapeutics, more ...
Price: $7100.00   Free Excerpt Available
Exubera Case Study: Misjudging the Market 
Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the failed strategy and tactics utilized by Pfizer for the launch of its inhaled insulin product Exubera for diabetes... (ID 5005)
Companies Profiled: Pfizer
Price: $2995.00   Free Excerpt Available
Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles 
Non-members: Click here for a complimentary excerpt of Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles... (ID 4986)
Companies Profiled: 3M, Ariba, Phillips, CSL Behring, more ...
Price: $3490.00   Free Excerpt Available
Brand Equity and Loyalty Through Oncology Marketing 
With easy access to information on the Internet, more people than ever are taking the responsibility of researching their own disease treatment options -- especially with such life-threatening illnesses as cancer... (ID 4742)
Companies Profiled: Bayer, CTI Molecular Imaging, Myriad, Wyeth, more ...
Price: $2585.00

 


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