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Sales and Marketing > Sales Management > Enhancing Selling Effectiveness > Sales Collateral Management
Sales Collateral Management Research

Current & Future Trends in Physician E-Sampling: Managing for Superior Sales, Access, Service and Cost Benefits 
Non-members: Click here to review a complimentary excerpt from "Current & Future Trends in Physician E-Sampling: Managing for Superior Sales, Access, Service and Cost Benefits" STUDY OVERVIEW Pharmaceutical product samples have long been a sales tool for introducing both physicians and patients to a company's products... (ID 5175)
Companies Profiled: Abbott Laboratories, unichem, Astellas, cipla, more ...
Price: $4000.00   Free Excerpt Available
Benchmarks for Excellence in Account Management 
Non-members: Click here to review a complimentary excerpt from "Benchmarks for Excellence in Account Management" Study Overview In today’s fast changing, competitive and complex market, account management presents tremendous opportunities and challenges to many multi-product and multi-business corporations... (ID 4714)
Companies Profiled: Abbott Laboratories, Baxter Healthcare, Boston Scientific, CenterStone Technologies, more ...
Price: $1362.00
Global Trends in E-detailing 
Study Overview Based on a survey of nine pharmaceutical organizations, this 17-slide presentation measures the type and prevalence of e-detailing activities and programs in Europe, Asia and the United States... (ID 4574)
Companies Profiled: AstraZeneca, Axcan Pharma, Janssen Cilag Pharmaceutical, Datapharm, more ...
Price: $299.95
Servicing Internal Customers: Using IVRS to Provide Service-to-Sales Representatives 
This 18-slide presentation examines the use of IVRS to provide service to sales representatives... (ID 4506)
Companies Profiled: Bank One, AIG VALIC, MetLife, Ameritrade, more ...
Price: $603.95
Key Factors in Managing Pharmaceutical Sales Data Inquiries 
Inquiries from sales representatives are a management issue at any company... (ID 4456)
Companies Profiled: Eli Lilly, GlaxoSmithKline , Janssen, Novartis, more ...
Price: $361.95
Building Field Confidence in Pharmaceutical Sales Data 
Research shows that while data problems may affect the perception of data quality by field representatives and management, not all data problems are data quality problems... (ID 4445)
Companies Profiled: Eli Lilly, GlaxoSmithKline , Janssen, Novartis, more ...
Price: $1024.95
Detailing with Samples to Add Value 
Optimize sample effectiveness by showing physicians the sample package and location in the sample closet... (ID 3961)
Companies Profiled: a leading pharmaceutical company
Price: $22.95
Distributing Samples Effectively 
Read the sample closet to evaluate sample usage patterns... (ID 3960)
Companies Profiled: a leading pharmaceutical company
Price: $22.95
Managing the Marketing Materials Development Process 
At Company A the front end strategic processes are managed by brand teams and performed primarily by ad agencies... (ID 3848)
Companies Profiled: Pharmaceutical Companies
Price: $9.95
Marketing Materials Development: Bridging the Gap between Creative and Implementation Processes 
Company A maintains an internal design team that enables it to maintain a closer alignment between brand strategy and creative design... (ID 3847)
Companies Profiled: Pharmaceutical Companies
Price: $9.95
Marketing Materials Development: Increasing Process Efficiency 
The Promotional Services Group maintains an electronic routing system that allows them to track a project through the various stages of the production process... (ID 3846)
Companies Profiled: Pharmaceutical Companies
Price: $9.95
Marketing Materials Development Process Roles & Responsibilities 
Company A Company A is one of the largest producers in the pharmaceutical industry... (ID 3845)
Companies Profiled: Pharmaceutical Companies
Price: $9.95
Budget Resources for Sales Collateral 
Employ collaborative effort to determine sales collateral budget... (ID 3670)
Companies Profiled: Pitney Bowes, T. Rowe Price
Price: $18.95
Manage Inventory and Distribution of Sales Collateral 
Track sales collateral orders, production and mailing from warehouse on a daily or weekly basis in order to provide quality assurance to management... (ID 3666)
Companies Profiled: Ritz-Carlton
Price: $9.95
Use Technology to Design and Deliver Sales Collateral to Maximize Message Impact 
Provide sales representatives with access to sales collateral on a variety of platforms to leverage the advantages of multimedia... (ID 3665)
Companies Profiled: Cisco Systems
Price: $9.95
Respond to Needs of Customers and Sales Representatives in Sales Collateral Design-- Part 1 
Identify consumer responses to sales collateral and develop solutions that satisfy their needs... (ID 3664)
Companies Profiled: Pitney Bowes
Price: $9.95
Managing Sales Collateral Development and Production 
Practices in this document include: Developing a fully integrated sales collateral design and production process to reduce cycle time and encourage alignment of the organization... (ID 2333)
Companies Profiled: T. Rowe Price, Pitney Bowes, Cisco Systems, Ritz-Carlton
Price: $22.95

 


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