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Sales and Marketing > Sales Management > Managing Customer Loyalty > Customer Satisfaction

Customer Satisfaction Research

Customer Insights for Action and Profit: Meeting Proceedings 
Non-members: Click here to download a complimentary excerpt of "Customer Insights for Action and Profit: Meeting Proceedings" The May 2003 Conference Customer Insights for Action and Profit generated great discussion and substantive sharing... (ID 4758)
Companies Profiled: Concentra, Nationwide Insurance, Hewlett-Packard, Best Practices LLC, more ...
Price: $500.00


Managing Customer Relationships: Loyalty and Retention Programs 
Based on a survey of 45 organizations, this 22-slide presentation identifies how companies manage customer relationships through retention and loyalty programs... (ID 4561)
Companies Profiled: ADP, BankOne, Rockwell Collins, Bell South, more ...
Price: $603.95


Manage Reseller Relationships: Enhancing Volume and Revenues 
Employ a balanced scorecard approach to measure and increase major customers’ satisfaction... (ID 3727)
Companies Profiled: Dana Commercial Credit, Cisco Systems, Shell Chemical, SBC Communications
Price: $9.95


Wholesaling Strategy: Assess and Certify Resellers 
Leverage the contract renewal process to inspect reseller quality and gain reseller feedback... (ID 3713)
Companies Profiled: benchmark partners
Price: $9.95


Wholesaling Strategy: Maximizing Customer Satisfaction 
Anticipate and proactively meet customer demands. In response to increased customer demand for flexibility, LG&E Energy Marketing has instituted a 24-hour realtime electricity trading operation... (ID 3710)
Companies Profiled: LG&E Energy, other benchmark partners
Price: $9.95


Wholesaling Strategy: Managing Reseller Relationships 
Segment customers based on account attributes, but remain flexible in delivering customized and personalized attention... (ID 3706)
Companies Profiled: Southern Company
Price: $9.95



 


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