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Sales and Marketing > Strategic Alliances > Enhancing Communications > Communication Channels and Frequency
Communication Channels and Frequency Research

External Communications Excellence: Optimizing Group Services & Role 
Non-members: Click here to review a complimentary excerpt from "External Communications Excellence: Optimizing Group Services & Role" STUDY OVERVIEW External Communications is a critical function that is centrally involved in key aspects of an organization's communications with the external world - presenting not only product information to customers but also corporate perspectives on important issues to the media... (ID 5091)
Companies Profiled: Medtronic, Maxcom, Eisai, Fluke, more ...
Price: $3408.00   Free Excerpt Available
Choosing Desirable Co-Promotion Partners: The Foundation of A Successful Alliance 
Study Overview Choosing compatible partner companies and working with them in a cooperative manner creates a sound base for a successful co-promotion effort, leading to increased sales and mutual benefit for all companies involved... (ID 4684)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $1364.95
Key Factors in Conducting Successful Co-Promotions 
Study Overview The ability of two companies to integrate themselves into a working alliance ultimately drives the success of a co-promotion effort... (ID 4683)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $430.95
The Management of Partner Relationships in a Pharmaceutical Co-Promotion Effort 
Study Overview Without a well-managed relationship between partners, co-promotion efforts in the pharmaceutical industry are bound to fail... (ID 4669)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $1734.95
Pathways to Pharmacy Relations Excellence 
Today's pharmaceutical companies recognize the importance of developing profitable and sustainable relationships with pharmacy professionals... (ID 4412)
Companies Profiled: Amgen, Wyeth, AstraZeneca, Baxter Healthcare, more ...
Price: $1124.00
Manage Reseller Relationships: Communicating with Resellers 
Leverage resellers’ access to detailed customer marketing data to better design products and services... (ID 3725)
Companies Profiled: Safeway, Cyrix, R.J. Reynolds
Price: $9.95

 


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