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Sales and Marketing > Strategic Alliances > Enhancing Communications > Senior Management Involvement
Senior Management Involvement Research

Internal Communication Excellence: Engaging Middle Managment to Align with Senior Leadership and Energize the Front Line 
Non-members: Click here to review a complimentary excerpt from "Internal Communication Excellence: Engaging Middle Management to Align with Senior Leadership and Energize the Front Line" STUDY OVERVIEW To survive in a competitive marketplace, organizations need effective internal communication practices to ensure that critical leadership messages around products, strategy and goals are successfully conveyed to employees... (ID 5194)
Companies Profiled: British Petroleum, AAI Development, MSA, GlaxoSmithKline , more ...
Price: $1950.00   Free Excerpt Available
Creating the Infrastructure of a Co-Promotion Effort: Developing a Working Relationship 
Study Overview Many companies in the pharmaceutical industry do not take the necessary steps towards working with one another and identifying each company’s role when involved in a co-promotion effort, often leading to a failed effort... (ID 4685)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $1044.95
The Management of Partner Relationships in a Pharmaceutical Co-Promotion Effort 
Study Overview Without a well-managed relationship between partners, co-promotion efforts in the pharmaceutical industry are bound to fail... (ID 4669)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $1734.95

 


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