Sales and Marketing Best Practices: Business Rationale

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Sales and Marketing > Strategic Alliances > Identifying and Selecting Partners > Business Rationale

Business Rationale Research

Choosing Desirable Co-Promotion Partners: The Foundation of A Successful Alliance

Study Overview Choosing compatible partner companies and working with them in a cooperative manner creates a sound base for a successful co-promotion effort, leading to increased sales and mutual benefit for all companies involved... (ID 4684)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $1364.95

Key Factors in Conducting Successful Co-Promotions

Study Overview The ability of two companies to integrate themselves into a working alliance ultimately drives the success of a co-promotion effort... (ID 4683)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $430.95

Sales Collateral Creation: Select and Maintain Vendor Relationships

This document looks at two main practices: Building a long-standing relationship with a few vendors to create industry experts and benchmarking current vendors against their competitors in order to keep prices in line with industry standards... (ID 3669)
Companies Profiled: Pitney Bowes
Price: $9.95

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