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Marketing Research

Innovations in Patient-Focused Initiatives: Case Studies in Reaching, Engaging and Supporting Patients 
Non-members: Click here to review a complimentary excerpt from "Innovations in Patient-Focused Initiatives: Case Studies in Reaching, Engaging, and Supporting Patients" STUDY OVERVIEW With so much riding on the consumers’ acceptance of a product, it is only logical when designing marketing strategies to have in place initiatives that focus on the unfulfilled needs of the population... (ID 5058)
Companies Profiled: Acorda Therapeutics, Sanofi-aventis, Amgen, Bayer, more ...
Price: $4575.00   Free Excerpt Available
Keys to Marketing Management in Pharmaceutical Co-Promotions 
Study Overview An effective marketing strategy in a pharmaceutical co-promotion effort lays the foundation for the successful sales of a product... (ID 4668)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $687.95

 


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