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Sales and Marketing > Strategic Alliances > Improving Sales and Marketing Effectiveness > Sales Force Incentive Management
Sales Force Incentive Management Research

Management of a Dual Sales Force in a Pharmaceutical Co-Promotion Effort 
Study Overview The successful management of sales teams from two different organizations during a co-promotion effort is a vital yet challenging component to the increased sales and greater returns for both companies... (ID 4667)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $2108.95

 


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