Managing Marketing Organizations Best Practices
Best Practices, LLC has conducted extensive research in the field of Managing Marketing Organizations. Browse through and sample our published Managing Marketing Organizations research in the topics below:
| |  | Medical Device Marketing Excellence: Optimizing Group Structure and Operations  
Non-members: Click here to review a complimentary excerpt from "Medical Device Marketing Excellence: Optimizing Group Structure and Operations"
STUDY OVERVIEW
A dynamic and competitive medical device marketplace makes it essential for device organizations to have an effective marketing group. However, creating and maintaining an efficient and effective marketing organization is increasingly challenging due to a stringent regulatory environment. In this setting, marketing groups count on their own internal effectiveness and efficiency to remain productive.
Best Practices, LLC conducted this research study to help medical device marketing executives evaluate their groups to ensure they remain properly staffed and focused to maximize their productivity.
The study presents medical device marketing benchmarks around budgets, and staffing (by geography and company revenue). It also reviews how marketing functions are organized and highlights anticipated trends such as increased or decreased spending and staffing on a range of marketing activities. There is a also a chapter dedicated to qualitative insights based on in-depth interviews with selected participants.
Marketing executives at medical device companies can use this study to compare their structure and resource levels with that of leading organizations.
This study contains two segments: Large companies and Emerging companies.
KEY TOPICS
Research Objective and Methodology
Participating Companies
Highlighted Findings
Respondent Demographics
Survey Findings
Field Insights
SAMPLE KEY METRICS
Revenue from medical device sales
Percentage of revenue dedicated to global medical device marketing
Full-time employees dedicated to medical device operations/businesses
Revenue growth rate from medical device sales and related services
Revenue breakdown- mature and emerging markets
Number of countries company's medical devices are sold
Average level of marketing investment per country
Average level of marketing staffing per country (in FTEs)
Marketing functions and activities organized within you company for large and emerging companies
Percentage of company’s full-time marketing employees located in mature vs. emerging markets
Upstream and downstream marketing activity location
Expected resource level changes in marketing organization for the next 36 months
SAMPLE KEY FINDINGS
Medical Device Revenue: For the large medical device segment in this study, average revenue exceeds $5B, 55% of which comes from sales in the U.S. Average revenue for companies in the emerging medical device segment was $67M, with 82% from U.S. sales.
Staffing in Relation to Revenue: On average, large medical device companies staff 7.89 marketing FTEs per $100M in revenue supported. Ratios for Emerging Markets vs. Mature Markets and inside the US vs. Global can be found in the survey results.
METHODOLOGY
The benchmark class includes 15 executives from 15 leading medical device companies. In addition, three deep-dive executive interviews were conducted from leaders at surveyed large medical device companies to collect qualitative insights.
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