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Sales and Marketing > New Product Development and Launch > Creating Infrastructure Support > Corporate Culture and Structure
Corporate Culture and Structure Research

Winning Brand Team Management: Best Practices in Structure, Organization and Leadership 
Non-members: Click here to review a complimentary excerpt from "Winning Brand Team Management: Best Practices in Structure, Organization and Leadership" STUDY OVERVIEW Revenue in biotechnology and pharmaceutical companies is driven by product sales... (ID 5044)
Companies Profiled: Abbott, Wyeth, TAP, Takeda, more ...
Price: $3205.95   Free Excerpt Available
The Medical Affairs Function: Characteristics of Superior Organizational Structures 
Study Overview Market and regulatory pressures, competition and globalization are influencing how pharmaceutical companies are organizing their medical affairs department... (ID 4630)
Companies Profiled: Abbott, Sanofi-aventis, GlaxoSmithKline , Amgen, more ...
Price: $1744.95
Organizing for International Product Development and Deployment 
Based on a survey of 65 diverse organizations, this 17-slide presentation shows how global companies with multiple business units consistently organize and coordinate new product development activities... (ID 4535)
Companies Profiled: Abbott, Janssen Cilag Pharmaceutical, Bank of Guam, Sage, more ...
Price: $604.95
Develop Programs in Agreement with Corporate and Marketing Mission 
Determine the overall corporate and marketing mission to give team members clear direction. Top marketing organizations establish and disseminate corporate and departmental missions... (ID 3652)
Companies Profiled: A Leading Manufacturer
Price: $9.95
Balance Clinical and Commercial Concerns 
Develop a culture that reinforces a commercial perspective in the development process... (ID 3622)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95
Manage Team Structure for Marketing Excellence -- Part 2 
Employ public relations tactics to create “free marketing” for new products... (ID 3619)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95
Manage Team Structure for Marketing Excellence -- Part 1 
Assemble cross-functional teams to ensure a strong commercial orientation for new drug research and development... (ID 3618)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95

 


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