Strategic Alliances Best Practices
Best Practices, LLC has conducted extensive research in the field of Strategic Alliances. Browse through and sample our published Strategic Alliances research in the topics below:
| |  | Internal Communication Excellence: Engaging Middle Managment to Align with Senior Leadership and Energize the Front Line  
Non-members: Click here to review a complimentary excerpt from "Internal Communication Excellence: Engaging Middle Management to Align with Senior Leadership and Energize the Front Line"
STUDY OVERVIEW
To survive in a competitive marketplace, organizations need effective internal communication practices to ensure that critical leadership messages around products, strategy and goals are successfully conveyed to employees. In many companies, middle management acts as the communication bridge between corporate leadership and employees.
Unfortunately, middle management can also act as a communication barrier or bottleneck that inhibits effective internal communications. Best Practices, LLC conducted this research to spotlight winning approaches, tools, and technologies that help leadership effectively communicate to and through middle management. Specifically, this study measures the effectiveness of different communication message types, channels used, and sending frequencies. It also addresses the role of communication skills in hiring, evaluating and training middle managers.
KEY TOPICS
Study Overview
Key Findings & Trends
Message Channels
Message Recall
Strategy Alignment
Hiring and Training Communicators
SAMPLE KEY METRICS
Effectiveness rating of communication channels used to inform middle management
Communication approaches used to nurture 2-way communications between middle management and direct reports
Communication channels that work best for different message types
Effectiveness rating for middle managers translation of senior management messages
Effectiveness rating for approaches used to audit communication effectiveness
Number of times an important message needs to be repeated in a quarter to become seeded in middle management's mindset
Ranking of inhibitors to effective internal communications at middle management level
Rating of middle management awareness of corporate strategy programs
Frequency of senior leadership's communication of various information types to middle management
Does company test middle management communication skills prior to hiring or promotion
Are communication skills a component of performance reviews for middle management
Type of communication training company provides for middle managers
Venues for communication training provided for middle managers
SAMPLE KEY FINDINGS
Company Strategy/Goals Disseminated Quarterly: Most leaders believe middle managers are well-informed regarding overall company strategy. These leaders tend to communicate company strategy and course updates to middle management on a quarterly basis.
The Communication “Importance vs. Measurement” Dichotomy: Most leaders say communication skills are pivotal in middle management hiring; however, few provide any sort of communications testing or feedback in the application process or during performance reviews. Of those companies that do provide training, much of it is merely on-the-job training rather than formalized.
METHODOLOGY
For this benchmarking study, Best Practices®, LLC gathered insights and performance data from a total of 26 communication leaders representing 23 leading national and global organizations.
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